Fort Lauderdale, FL - AutoUSA, the industry’s leading provider of the highest quality Internet-generated consumer leads to auto dealers nationwide, recently announced that in October, the company enrolled its 600th dealer in the Edmunds.com Premier Dealer Program, setting a new benchmark in program sign-ups by an Edmunds.com PDP partner.
“We’re a big supporter of the Edmunds.com Premier Dealer Program, and have actively promoted it to our dealer clients because of the results we’ve seen,” said Phil DuPree, president of AutoUSA. “It increases a dealer’s online presence and puts them in the spotlight on one of the most popular automotive sites in the industry.”
The Edmunds.com Premier Dealer Program was developed to help drive more in-market auto buyers to a dealer’s Web site with increased visibility and positioning on the Edmunds.com Web site. Dealers receive exclusive lead territories, top placement in Edmunds’ Dealer Locator, dealer-branded advertisements throughout Edmunds.com, custom-designed dealer PDP program Web pages and Edmunds.com dealer endorsement messages.
AutoUSA was the first Edmunds.com partner to offer the Premier Dealer Program, which was launched in 2006. Since then, AutoUSA’s program participants have consistently reported increases in lead quality and closing ratios as a result of the additional Edmunds.com Web site exposure, and the portal’s popularity as a trusted source for vehicle reports, research, articles and comparisons.
“AutoUSA has been a fantastic Edmunds.com Premier Dealer Program partner,” said Sean Peoples, executive director of business development for Edmunds.com, Inc. “Because they really understand how to help dealers realize the full benefits of the program, their success in promoting it is no surprise.”
Edmunds.com is one of the leading online resources for automotive information. Over 15 million consumers visit the site each month to shop for a vehicle.
Auto retail veteran and F&I products expert Paul McCarthy has joined AUL Corp. as vice president of national sales.