Orlando, FL — ActivEngage (www.ActivEngage.com), the automotive industry's premier provider of proactive live chat for dealer websites, recently announced the launch of ActivSEM, low cost laser-targeted search engine marketing for dealerships. During the current challenging economic period, ActivEngage offers dealers this value-added service to help increase website traffic, lead generation and sales. Dealers can now maximize online search, without any significant increase in spending, and with ongoing analysis to continuously improve results.
"We have seen a significant increase in our website traffic and our lead generation since we began using ActivSEM. The boost in traffic and leads couldn't come at a better time. ActivEngage is putting money back into our dealership and the results have been phenomenal. They are genuinely trying to help our dealership, and it's working," commented Peter Wilson, owner of Orlando Infiniti.
ActivSEM targets automotive consumers who have the highest conversion rates and tracks the keywords used in automotive searches that end in live chat at the dealership website. Monitoring the search terms used by consumers who ultimately engage in chat is more valuable then merely measuring click-through rates, because site visitors who engage in chat have much higher sales conversion rates. In addition, as many dealerships decrease their online marketing spending, the dealerships who continue search marketing have the advantage of less competition. This special offer will help keep dealers in front of consumers on the Internet at a low cost, only $99 per month plus ad costs. ActivEngage will manage dealerships' SEM budget and make continuous adjustments to increase traffic, leads and sales.
"We are not offering this additional service to make money. We're offering it to help our dealers increase qualified web traffic, which has declined for many dealers in the current economic environment. ActivSEM is available to dealerships at our cost and dealers can be sure that no money is wasted because we track and monitor all results. We want to make sure that our dealers thrive, even during this difficult time and we are committed to doing everything we can to help dealers succeed," commented ActivEngage co-founder Ted Rubin.
Used-vehicle values fell by an average of 1.9% in October, the largest decline since January but on course with seasonal patterns, according to the latest report from Black Book.