Your Daily Operations Magazine
Search Close Menu

Dealer Ops

ActivEngage Launches ActivSEM: Low Cost Option to Help Auto Dealers Maximize Online Search Marketing

Orlando, FL — ActivEngage (www.ActivEngage.com), the automotive industry's premier provider of proactive live chat for dealer websites, recently announced the launch of ActivSEM, low cost laser-targeted search engine marketing for dealerships.  During the current challenging economic period, ActivEngage offers dealers this value-added service to help increase website traffic, lead generation and sales.  Dealers can now maximize online search, without any significant increase in spending, and with ongoing analysis to continuously improve results.  

"We have seen a significant increase in our website traffic and our lead generation since we began using ActivSEM.  The boost in traffic and leads couldn't come at a better time.  ActivEngage is putting money back into our dealership and the results have been phenomenal.  They are genuinely trying to help our dealership, and it's working," commented Peter Wilson, owner of Orlando Infiniti.    

ActivSEM targets automotive consumers who have the highest conversion rates and tracks the keywords used in automotive searches that end in live chat at the dealership website.  Monitoring the search terms used by consumers who ultimately engage in chat is more valuable then merely measuring click-through rates, because site visitors who engage in chat have much higher sales conversion rates.  In addition, as many dealerships decrease their online marketing spending, the dealerships who continue search marketing have the advantage of less competition.  This special offer will help keep dealers in front of consumers on the Internet at a low cost, only $99 per month plus ad costs.  ActivEngage will manage dealerships' SEM budget and make continuous adjustments to increase traffic, leads and sales.            

"We are not offering this additional service to make money.  We're offering it to help our dealers increase qualified web traffic, which has declined for many dealers in the current economic environment.  ActivSEM is available to dealerships at our cost and dealers can be sure that no money is wasted because we track and monitor all results.  We want to make sure that our dealers thrive, even during this difficult time and we are committed to doing everything we can to help dealers succeed," commented ActivEngage co-founder Ted Rubin.  

About ActivEngage
ActivEngage’s proprietary business logic was designed in dealerships to meet the needs of sophisticated automotive shoppers. It laser targets each website visitor with the exact right message at the exact right time to get them to take action. The system has been strenuously tested for every type of dealership.  It works because the company founders have over 30 years of retail automotive and technology experience, giving ActivEngage a true 360° understanding of the needs of automotive shoppers. Partnering with ActivEngage increases lead generation and offsets the increasing marketing costs associated with the sale of new and pre-owned automobiles.  ActivEngage offers three tiers of service to ensure that all website visitors' experiences are enjoyable and uncomplicated, thereby increasing the value of dealership websites through better lead generation.     

0 Comments

News

Number of EVs to Double by 2021

U.S. electric-vehicle sales forecasted by the Edison Electric Institute would require the...

The number of electric vehicles on U.S. roads will double in the next three years, according to a new report from the Edison Electric Institute.

News

AutoSource Names Brad Walsh CEO

Bradley J. Walsh has been hired as the new CEO of AutoSource, succeeding founder Luke Kjar as chief executive of the Utah-based branded title dealer group.

Dealer Job Finder

See more

News

Used Cars Add to Hot Streak

Subcompact cars such as the Honda Fit enjoyed a 0.6% increase in average retained values in...

Black Book’s November Used Vehicle Retention Index finds value and demand have pushed pre-owned prices skyward for the seventh month in a row.

News

Waymo Rolls Out Self-Driving Taxis

Self-driving, revenue-generating taxis have officially hit the streets of Chandler, Ariz., and...

Waymo has set a new standard for driverless-vehicle proponents and ride-hailing providers by launching Waymo One, a revenue-generating autonomous transportation service.

Photo

2020 Jeep Gladiator

Pricing has yet to be announced for the 2020 Jeep Gladiator, a new vehicle that promises...

Chrysler unveiled the all-new Jeep Gladiator at the Los Angeles Auto Show in late November. Billed as “the most capable midsize truck ever,” the new vehicle marks Jeep’s return to the pickup ranks for the first time since the Comanche ended its production run in the 1992-MY. The Gladiator is due in showrooms in the second quarter of 2019.