Burlington, VT – Dealer.com (www.Dealer.com), the leading provider of online marketing solutions for the automotive industry, is a Leader Award winner in the 2008 Summit Emerging Media Award (Summit EMA) competition for their work with Checkered Flag Motor Car Corporation (www.checkeredflag.com). The 2008 competition included approximately 700 entries from numerous countries for which only 12% earned recognition. Dealer.com's work was recognized in the Consumer Product Website category.
Summit EMA award winners are selected for their leading-edge use of new and emerging web technologies. Checkered Flag's Dealer.com website includes the latest in new media technology to keep site visitors engaged and increase lead submission. The goal with Checkered Flag’s Dealer.com website was to create a customer friendly website with one-click navigation and feature rich content to attract and encourage visitors to shop for cars online. The site incorporates cutting-edge search marketing, video, consumer reviews, a dealership blog, online credit approval, online service scheduling and more.
"Checkered Flag's website utilizes the latest and most effective technologies to attract shoppers and keep them at the site. The award is another confirmation that we are providing our clients the most effective online marketing to keep them ahead of the curve, and the competition. Our strategy with Checkered Flag has produced outstanding results for the dealership and we are honored by the acknowledgement of this international award," commented Mark Bonfigli, CEO of Dealer.com.
"We have been with quite a few site hosting organizations since 1997, but have found a home with Dealer.com," stated Alex Snyder, director of e-commerce for Checkered Flag Motor Car Corporation. "They have not only increased our search engine placement, the number of quality leads we've received, and given us an incredible website, they've also been the absolute best vendor we've ever worked with."
“Those involved in today’s emerging media technologies are the leaders who are establishing tomorrow’s avenues of advertising communications,” said Jocelyn Luciano, executive director for the Summit International Awards (SIA). “Most communication professionals recognize that established avenues of communication can be reliable and safe. Developing and engaging in emerging media technologies, along with creative messaging and market awareness, is often a difficult criterion which makes earning a Summit EMA a significant achievement."
Throughout its fifteen-year history, the organization has established itself as one of the premier arbiters of communication excellence. Companies and individuals from more than 50 countries across five continents participate annually in its awards programs. The organization conducts three awards each year: Summit Creative Award, Summit Emerging Media Award and Summit Marketing Effectiveness Award.
Dealer.com’s suite of online marketing solutions is the only set of tools that effectively creates a 360° view of auto dealers’ online and traditional marketing investments and results. Dealers are easily able to track spending and determine which activities are leading to the highest return on investment, allowing them to streamline advertising and marketing efforts into targeted activities that increase sales and improve the bottom line.
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