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AVV Web Control™ introduces two new reports

WESTERVILLE, Ohio, Jan. 21, 2009 – AVV, the leading provider of prospect management systems for the automotive retail industry, and a division of Dominion Enterprises, has introduced two new reports for its Web Control product.

The new reports, Lead Source Performance and Salesperson Performance, combine data from existing reports to get a complete picture of source and salesperson performance that can be quickly compared in an easy-to-read layout. 

Information is displayed in graphs utilizing Microsoft Silverlight™, the next-generation cross-browser platform for delivering rich media through the Web. Data on prospects, sales, closing ratios, gross profits and lead costs are displayed graphically in a month-by-month view. Filtering and sorting capabilities help organize and evaluate report data quickly. 

“The goal of the reports is to give managers one place to evaluate the performance of their lead sources and salespeople, and measure return on these two valuable resources,” said Ed Braunbeck, general manager of AVV. 

 About AVV
AVV, a division of Dominion Enterprises, is the leading provider of prospect management systems for the automotive retail industry. AVV’s client management tools, such as Web Control®, help dealerships save time, boost productivity, improve customer contacts and increase profits. With Web Control, dealers can focus on attracting, growing and retaining profitable customer relationships. For more information, visit

About Dominion Enterprises
Dominion Enterprises is a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, Web site design and hosting, and data management services. The company has more than 45 market-leading Web sites reaching more than 16.7 million unique visitors, and more than 450 magazines with a weekly circulation of 4.3 million. Headquartered in Norfolk, Va., the company has 5,400 employees in more than 200 offices nationwide. For more information, visit



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