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Dealerskins Goes Mobile with Dealer Web Sites

NASHVILLE, TN - Dealerskins,a division of Dominion Enterprises and leader in automotive dealer web services, has announced that the inventory and Redline performance content on its dealers’ websites are now accessible through mobile devices, such as iPhone, BlackBerry, Palm Treo and many others, making it more convenient for car shoppers to look for vehicles while on the move.

With nearly one in every six mobile subscribers using their devices to access the Internet, Dealerskins saw a great opportunity for automotive dealers and has made their websites easy to view on those mobile devices.


Effective immediately, all Dealerskins websites include code that detects when the site is being accessed by a mobile device and automatically takes the user to a page optimized for mobile devices. From this page, visitors can browse inventory or vehicle data including interior and exterior colors, safety information, performance and warranty data and vehicle features via Dealerskins’ Redline.


Auto shoppers also have the ability to submit their contact information using their mobile devices, which in turn increases leads for dealers.


“Through a variety of smart tech solutions, this rollout of our new mobile platform allows us to direct mobile users to our customers’ inventory with speed and accuracy,” said Jason Ezell, founder of Dealerskins. “It also enhances the lead volume for all our customers. We are very excited about this outcome and remain committed to providing the industry with leading solutions and results.”

About Dealerskins

Dealerskins provides beautiful, powerful, distinctive web solutions to automotive dealers.  Our expertise comes from real-world dealership experience and a passion for listening and responding to our dealers’ needs.  In fact, our founders designed, built and used the first Dealerskins website while working at a top-50 dealership group. They realized that automotive dealers require high-caliber, dynamic websites to meet car buyers’ needs. Dealerskins was founded in July of 2000 to serve those needs. Today, we’re bigger and better than ever, and still focused on helping dealers use their websites to sell more cars.


About Dominion Enterprises
Dominion Enterprises is a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, Web site design and hosting, and data management services. The company has more than 45 market-leading Web sites reaching more than 16.7 million unique visitors, and more than 450 magazines with a weekly circulation of 4.3 million. Headquartered in Norfolk, Virginia, the company has 5,400 employees in more than 200 offices nationwide. For more information, visit



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