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The new feature tracks how each customer got to the dealer’s website, whether from a search engine, an OEM site, a third-party lead provider, or by typing the URL directly into their browser. For customers that came from search engines, it also tracks whether they clicked on an organic or paid link, shows the keywords they searched for, and whether the click was from a map search.
“This type of conversion data is incredibly valuable to dealers. It doesn’t just show them how people get to their site, but how people who submit leads get to their site,” said Joe High, XIGroup general manager. “The combination of sales data and XIGroup Conversion Reports allows dealers to measure actual return on investment (ROI) on pay-per-click campaigns, SEO efforts, and third-party lead providers. The data allows dealers to focus their marketing efforts on the traffic sources and keywords that actually turn into leads.”
For more information, visit www.XIGroup.com or call 888-924-6448.
XIGroup provides cost effective websites and superior customer service to franchise and independent car dealers. Our customers experience greater value with XIGroup’s unique blend of customizable designs, easy to use tools, and search engine expertise
For more information, visit www.XIGroup.com.
About Dominion Dealer Solutions
Dominion Dealer Solutions helps car dealers attract, retain, and service customers for life. Dominion Dealer Solutions products include: lead generation through IFMG; customer relationship management tools through AVV, Autobase, and @utoRevenue; Web sites through Dealerskins and XIGroup; and specialized data aggregation, management, and reporting services through Dealer Specialties, Cross-Sell, The DataCube, and DataOne Software. These businesses serve more than 60 percent of auto dealers nationwide. Learn more at www.DominionDealerSolutions.com. Dominion Dealer Solutions is a division of Dominion Enterprises, a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. For more information, visit www.DominionEnterprises.com.