Chrome Offers Groundbreaking Approach to Help GM Dealers Increase Profits by
Selling More Accessories
ChromeR Systems Inc., a subsidiary of DealerTrack Holdings, Inc. (Nasdaq: TRAK) and an industry leader in managing automotive data, today announced that General Motors has selected Chrome as the exclusive provider of a fully integrated accessories solution that GM is now offering its dealers across the United States. This comprehensive and cost-effective digital marketing solution provides GM dealers with industry-leading functionality to increase their accessory sales and profitability.
The Chrome Accessories Solution provides the flexibility to meet dealers' diverse business requirements. It features seamless integration with a dealer's own web site, along with eCommerce capabilities, VIN look-up and search functionality for available accessories, 360-degree visualization of accessorized vehicles and build-your-own capability, as well as additional features. Chrome and GM have also customized the solution to allow full integration with other GM dealership systems, including a common login interface.
"We are very pleased to expand our relationship with GM and support their Accessories Solution, and are particularly excited about the strong initial enrollment levels we are seeing among GM dealers," said Pete Batten, general manager of Chrome Systems. "By enabling dealers to sell accessories more effectively, and providing a streamlined technology framework to manage the accessories workflow, our solution can enhance both dealership profitability and customer satisfaction."
About Chrome (www.chrome.com)
Chrome provides vehicle content, software, technology and services to deliver complete enterprise solutions to all segments of the automotive retail industry. Chrome pioneered the technology behind electronic vehicle configuration with the introduction of PC CarbookR, and since 1986 has collected, analyzed and enhanced "raw" automotive data from all manufacturers. Chrome Systems Inc. is a subsidiary of DealerTrack Data Services, Inc., a DealerTrack Holdings, Inc. company (Nasdaq: TRAK).
Safe Harbor for Forward-Looking and Cautionary Statements
Statements in this press release regarding the benefits of the Chrome Accessories Solution and all other statements in this release other than the recitation of historical facts are forward-looking statements (as defined in the Private Securities Litigation Reform Act of 1995). These statements involve a number of risks, uncertainties and other factors that could cause actual results, performance or achievements of DealerTrack to be materially different from any future results, performance or achievements expressed or implied by these forward-looking statements.
Factors that might cause such a difference include the implementation of the Chrome Accessories Solution by dealers, the successful integration between GM's systems and the Chrome Accessories Solution and other risks listed in DealerTrack's reports filed with the Securities and Exchange Commission (SEC), including DealerTrack's Annual Report on Form 10-K for the year ended December 31, 2008. These filings can be found on DealerTrack's website at www.dealertrack.com and the SEC's website at www.sec.gov. Forward-looking statements included herein speak only as of the date hereof and DealerTrack disclaims any obligation to revise or update such statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events or circumstances.