Scoring Integration and Database Enhancement Services

Parayil & Mann Dealer Services Inc. (PMDS), a leading retail automotive consulting and technology provider, today announced the integration of R. L. Polk & Co.’s Lead Scoring into its DealerUps Customer Relationship Management (CRM) system.  DealerUps has also added Polk’s data hygiene and appending services to its system, which allow DealerUps’ customers to have a more accurate customer database with regard to address, phone and email.  Combined, these services are aimed at helping auto dealers better target customers and boost sales.

The integration with Polk provides auto dealers using the DealerUps system an additional tool to identify car buyers who are most likely to purchase a new or used vehicle.  Internet leads are captured from within the DealerUps Internet Lead Management tool (Mailroom), which is fully integrated within its core CRM application. DealerUps then relies on Polk’s industry leading automotive intelligence and sophisticated analytics to help dealerships optimize their Internet lead mix by determining the likelihood and timeliness of a lead converting to a sale.  

 “Polk’s Lead Scoring solution combines predictive modeling and analytic capabilities with rich automotive intelligence to impartially determine which Internet leads are likely to result in a vehicle sale,” said Patrick Goodfellow, product director at DealerUps.

“With this integration, our auto dealer clients can easily qualify their Internet customers’ interest and readiness to buy a vehicle, providing them with a distinct advantage over their competition and increased sales revenues,” Goodfellow added.

“As a part of the scoring process, Polk Lead Scoring enhances Internet leads with a wide variety of proprietary automotive information and advanced demographic and lifestyle information before appending a score to the lead,” said Andrew Price, vice president, Polk Automotive Retail Solutions.  “This ensures the most sophisticated and robust lead scoring available in the industry and also includes reporting and analytical capabilities and emphasizes our ability to evaluate lead performance at the lead source, make and dealer level,” he continued.

The agreement with Polk additionally provides DealerUps with a centralized source of services which will enhance the value of any auto dealer’s database by standardizing address information, eliminating undeliverable addresses, locating valid contact information such as phone numbers and e-mail addresses, and appending key market data.  This enhanced database enables the auto dealer to build new or increased revenue opportunities and provides the resources to reach and market to customers and prospects more effectively.

“We are very excited to be working with Polk to provide our dealers with these services to help them better target customers, boost sales and improve the bottom line,” commented Stan Thomas, CEO DealerUps.

About R. L. Polk & Co.

R. L. Polk & Co. is the premier provider of automotive information and marketing solutions. Polk collects and interprets global data, and provides extensive automotive business expertise to help customers understand their market position, identify trends, build brand loyalty, conquest new business and gain a competitive advantage. Polk helps automotive manufacturers and dealers, automotive aftermarket companies, finance and insurance companies, advertising agencies, media companies, consulting organizations, government agencies and market research firms make good business decisions. A privately held global firm, Polk is based in Southfield, Mich. with operations in Australia, Canada, China, France, Germany, Japan, Spain, the United Kingdom and the United States.  For more information, please visit

About Parayil & Mann Dealer Services, Inc.
Parayil & Mann Dealer Services, Inc. (PMDS) is a privately held automotive consulting and technology company specializing in the optimization of dealership processes and customer relationship management (CRM). PMDS is lead by industry experts with more than four decades of extensive automotive retail experience. The company has headquarters in Long Island, New York and regional offices in Dallas, Texas.  For more information visit