ChromeR Systems Inc., a subsidiary of DealerTrack Holdings, Inc. (Nasdaq: TRAK) and an industry leader in managing automotive data, today announced the introduction of Carbook Pro, a new web-based, multi-user tool for fleet professionals that enables them to quickly and easily research and configure vehicles and share their work with built-in quote worksheets and dozens of customizable reports.

Fleet sales professionals at auto manufacturers and dealers need to accommodate varying requirements of corporate customers, such as price, fuel economy, size/weight, emissions and availability of numerous vehicle options.  In addition, they often prepare detailed comparisons of the vehicles they are selling with competing vehicles, so electronic access to the most comprehensive, timely and accurate information is obviously critical.

Carbook Pro consists of seven modules - Build a Vehicle; Standard Equipment; Vehicle Comparisons; Quote Worksheets; Report Templates; Vehicle List Management and Technical Specifications - which can be purchased as a set or licensed on a component-by-component basis.  The modules also can be activated on a user-by-user basis, depending on user permissions, and the solution includes a robust management console that allows managers to invite users, delete users, filter component views and promote/demote account managers.

"Fleet professionals are expected to know every detail about every vehicle so they can make the best fit between vehicle and customer requirements on any particular order," said Amit Maheshwari, general manager of DealerTrack Data Services.  "Carbook Pro from Chrome dramatically simplifies that process with an intuitive, multi-user platform that can be customized to fit the needs of any company.  We've included comprehensive functionality that is permissions-based so a company only has to license what is critical for them.  This tool is easy-to-use and built around what our customers need to help them do their jobs better, faster, and with more accuracy."

About Chrome (
Chrome provides vehicle content, software, technology and services to deliver enterprise solutions to all segments of the automotive retail industry.  Chrome pioneered the technology behind electronic vehicle configuration with the introduction of PC CarbookR, and since 1986 has collected, analyzed and enhanced "raw" automotive data from all manufacturers. Chrome Systems Inc. is a subsidiary of DealerTrack Data Services, Inc., a DealerTrack Holdings, Inc. company (Nasdaq: TRAK).

Safe Harbor for Forward-Looking and Cautionary Statements

Statements in this press release regarding the benefits of Chrome Carbook Pro and all other statements in this release other than the recitation of historical facts are forward-looking statements (as defined in the Private Securities Litigation Reform Act of 1995). These statements involve a number of risks, uncertainties and other factors that could cause actual results, performance or achievements of DealerTrack to be materially different from any future results, performance or achievements expressed or implied by these forward-looking statements.

Factors that might cause such a difference include the accuracy of the information in Chrome Carbook Pro, the adoption of Chrome Carbook Pro by our customers and other risks listed in our reports filed with the Securities and Exchange Commission (SEC), including our Annual Report on Form 10-K for the year ended December 31, 2010. These filings can be found on DealerTrack's website at and the SEC's website at Forward-looking statements included herein speak only as of the date hereof and DealerTrack disclaims any obligation to revise or update such statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events or circumstances.