ResponseLogix Now Available For General Motors Franchises

Sunnyvale, Calif. – ResponseLogix, Inc., the leading provider of automotive digital response management software for internet leads, today announced product availability for all General Motors brands, which constitutes 30 percent of the dealerships in the nation.  Chevrolet, Buick, Cadillac, and GMC dealerships can now deliver a complete, relevant, personalized quote response within 10 minutes of internet lead receipt.

“GM dealers have been knocking on our door seeking access to our product suite since the beginning of our company.  Unfortunately, OEM-specific limitations had previously prevented us from being able to serve the 5500 GM storefronts,” said Tom Mohr, CEO of ResponseLogix.  “Using new technology, we can now provide GM dealers with the same speed, quality and effectiveness of lead response that we have been delivering so successfully to other brands.”

“I found out about SmartQuote two years ago from my Dealer 20 Group and had been clamoring for the technology ever since,” said Bill Krouse, vice president and executive manager of Polar Chevrolet in White Bear Lake, Minnesota.

GM dealers in geographic markets throughout the country can now use the ResponseLogix suite of software products to dramatically improve the speed and quality of their response to internet leads by executing multi-vehicle price quotes within 10 minutes of their customers’ requests.

A pioneer in the emerging digital response management (DRM) category, ResponseLogix leads the industry with a marketing solution suite that enables dealers to maximize sales from internet leads.  ResponseLogix helps dealers solve the top three challenges facing their internet sales departments: the speed and quality of the initial response to internet leads, the impact and consistency of ongoing follow-up, and the effectiveness of the internet team’s live communications with the customer.  No other solution provides dealers with a proven, robust marketing solution that delivers such significant increases in the conversion of internet leads to sales.

About ResponseLogix, Inc.
ResponseLogix started in a car dealership.  By observing the internet car buying sales process from both the dealer and the customer side, ResponseLogix determined that effective Digital Response Management is the key to achieving both immediate initial response and effective ongoing follow-up.  With this in mind, the company created its powerful patent-pending solution suite, tailored to the needs of the fast-paced, multi-tasking dealer internet selling environment.

ResponseLogix delivers software as a service (SaaS) technology to auto dealers that engages the customer early in the car buying process and then propels her toward purchase. SmartQuote® delivers a relevant quote response within 10 minutes of internet lead receipt 95% of the time.  SmartFollow® automatically follows-up and reactivates leads if the customer doesn’t buy right away.  SmartFacts® delivers powerful analytics to help optimize the performance of Internet sales departments.  ResponseLogix products are available in 40 US markets for Toyota, Ford, Lincoln-Mercury, Chrysler, Dodge, Jeep, Honda, Lexus, Audi, Acura, Nissan, Infiniti, Kia, Hyundai and Volkswagen dealers across the US.  Additional OEM’s will be supported soon.  Additional information is available at www.responselogix.com

10/12/10