Latest Enhancement Aimed at Making Dealerships More Effective and Profitable

Mobile Website is a Fundamental Building Block for a Dealer’s Digital Marketing Strategy


DAYTON, Ohio – The Reynolds and Reynolds Company today announced a major enhancement for dealerships with a WebMakerX® website from Reynolds Web Solutions: a free mobile website. Specially formatted to display optimally on any Web-enabled mobile device, on any cell phone carrier, the free mobile website enables consumers to access important features of a dealer’s traditional website, including new and used vehicle inventory and dealership contact information.

“Over the past decade, we’ve seen a number of changes in the Web that impact how consumers shop for cars and interact with dealerships online,” said Trey Hiers, vice president, Corporate Marketing, for Reynolds. “It’s not enough for dealerships to have a website that works solely on a consumer’s desktop PC. More and more, consumers are looking for mobile websites – where they can shop for a car or schedule a service appointment anytime, anywhere, on any device. That’s why we’re enhancing the value of our traditional WebMakerX websites by adding a free mobile site for dealers. Mobile websites are an easy and effective way for dealerships to connect with consumers on their time and in their preferred form of communication. Plus, a mobile site is one of the fundamental building blocks for a dealership’s digital marketing strategy.”

For dealers who wish to further expand their mobile presence, Reynolds Web Solutions also offers a number of automotive mobile marketing features, including inbound and outbound text marketing, a send-to-mobile widget, and additional mobile Web capabilities.

The release of the free mobile site for WebMakerX customers is part of a steady process of product development that has resulted in a number of new products and enhancements to Reynolds’ Web offerings over the past year, including:

• Real-time inventory updates to WebMakerX vehicle inventory pages from the dealer’s ERA® dealership management system.
• Improved organic search engine optimization (SEO) for dealership websites.
• New blogging tool for dealership websites.
• Ability for dealers to advertise vehicle inventory on Facebook.
• Improvements to the dealer tool for managing WebMakerX websites and a new Specials Administration tool.

“As I’ve said before, continual product improvement is our mantra at Reynolds Web Solutions,” said Hiers. “We have the programming capability, technology know-how, and retail automotive experience to make the Web a productive extension of every dealership in reaching consumers and building customer relationships. All of these new solutions and enhancements are testaments to our continued focus on developing and delivering the robust set of tools and services that help dealers effectively fulfill their digital marketing strategy and improve their overall business results.”

Reynolds Web Solutions offers car dealer websites, mobile marketing, search engine optimization, inventory management, and Internet marketing and sales training – all aimed at helping dealerships gain the best business benefit from their Web presence. Connect with Reynolds Web Solutions on the Web: | Blog: | Facebook: | Twitter:

About Reynolds
Reynolds and Reynolds is the automotive industry’s leading provider of automobile dealership software, services, and forms to help dealerships improve business results.  The company is headquartered in Dayton, Ohio, with major operations in Houston and College Station, Texas, and Celina, Ohio.  (