BMW Dealerships Can Now Provide Internet Car Buyers with Fast Multi-vehicle Price Quotes


Sunnyvale, Calif – ResponseLogix, Inc., the leading provider of automotive digital response management software for internet leads, today announced product availability for BMW franchises.  Now BMW dealerships can deliver a complete, relevant, personalized quote response within 10 minutes of internet lead receipt.

“After launching ResponseLogix in our Inver Grove Hyundai store and watching the results it produced, it was an easy decision to add our BMW store as soon as it was available, said Dan Guarrero, Sales & Marketing Manager at BMW of Minnetonka.  “We physically can't do what they can do.”

BMW dealers in geographic markets throughout the country are using the ResponseLogix suite of software products to dramatically improve the speed and quality of their response to internet leads. From Wisconsin to Louisiana, these dealers execute multi-vehicle price quotes within 10 minutes in response to their customers’ requests.

“We’re delighted that BMW dealers can now fully utilize our solution to engage their customers early in the car buying process and more effectively propel them toward purchase,” said Tom Mohr, CEO of ResponseLogix.  “And if the customer doesn’t buy right away, we can now continue to nurture the prospect with best practice email marketing follow-up so as to bring old leads back to life.”

A pioneer in the emerging digital response management (DRM) category, ResponseLogix leads the industry with a marketing solution suite that enables dealers to maximize sales from internet leads.  ResponseLogix helps dealers solve the top three challenges facing their internet sales departments: the speed and quality of the initial response to internet leads, the impact and consistency of ongoing follow-up, and the effectiveness of the internet team’s live communications with the customer.  No other solution provides dealers with a proven, robust marketing solution that delivers such significant increases in the conversion of internet leads to sales. 

About ResponseLogix, Inc.
ResponseLogix started in a car dealership.  By observing the internet car buying sales process from both the dealer and the customer side, ResponseLogix determined that effective Digital Response Management is the key to achieving both immediate initial response and effective ongoing follow-up.  With this in mind, the company created its powerful patent-pending solution suite, tailored to the needs of the fast-paced, multi-tasking dealer internet selling environment.

ResponseLogix delivers software as a service (SaaS) technology to auto dealers that engages the customer early in the car buying process and then propels her toward purchase. SmartQuote® delivers a relevant quote response within 10 minutes of internet lead receipt 95% of the time.  SmartFollow® automatically follows-up and reactivates leads if the customer doesn’t buy right away.  SmartFacts® delivers powerful analytics to help optimize the performance of Internet sales departments.  ResponseLogix products are available in 40 US markets for Toyota, Ford, Lincoln-Mercury, Chrysler, Dodge, Jeep, Honda, Lexus, Audi, Acura, Nissan, Infiniti, Kia, Hyundai and Volkswagen dealers across the US.  Additional OEM’s will be supported soon.  Additional information is available at