LAS VEGAS, NV – Special Finance Insider is pleased to announce the addition of John Palmer as a speaker at the upcoming 2011 Special Finance Conference, part of the Industry Summit 2011 by F&I and Showroom, to be held September 26-28, 2011 at the Las Vegas Hilton.

John Palmer is the president and CEO of ProMax Unlimited. He holds a degree in finance from the University of Illinois and has extensive experience in the retail automobile industry as a salesperson, sales manager, used car manager, F&I manager, general sales manager, and GM in the Chicago metro area and in the Quad Cities. He designed the first version of the ProMax program in 1994 to help dealerships desk and maximize their special finance profit opportunities.

On Tuesday, September 27th at 9:00 a.m., Mr. Palmer will present “Your Dealership’s Solution for Being Compliant and Profitable at the Same Time,” which will set forth an easy-to-follow process that will help dealers stay compliant while improving both profits and consistency in the sales process. On Wednesday, September 28th at 11:30 a.m., he will discuss some extremely effective and low- or no-cost advertising and marketing tools in “10 Low-Cost and Very Successful, Proven Tools to Generate More Leads, Traffic and Sales.”
For more information or to register to attend the 2011 Special Finance Conference, call 888-300-8844 or visit

About Special Finance Insider
Special Finance Insider is an Auto Dealer Monthly, LLC publication serving the subprime industry. Special Finance Insider educates dealers and dealership personnel on how to best serve the subprime customer in today’s market. For more information, visit

About F&I and Showroom
F&I and Showroom is a monthly magazine and weekly e-newsletter produced by Bobit Business Media. F&I and Showroom seeks to cover all aspects of F&I, sales and technology and is read by more than 20,000 franchised and independent dealers, agents and finance executives. For more information, visit

About ProMax Unlimited
ProMax Unlimited is a complete dealership front-end sales application that combines desking, inventory, CRM, ILM, credit bureaus and compliance in one seamless web-based application.