Tool combines analytics, CRM and equity alerts in one system

Norfolk, VA–  Dominion Dealer Solutions announced today it has launched an integrated inventory management offering for automotive dealers. The new application combines three critical inventory elements -- inventory data, analytics and merchandising – in one powerful and reliable product. Created to align Dominion Dealer Solutions’ UI/UX applications, provide better workflow and improve overall performance, Dominion’s Inventory Management system provides deep, real-time data integrations with the company’s marketing and CRM products.
The new inventory management system integrates customer information from Dominion Dealer Solutions’ CRM, formerly Autobase CRM, directly to customer inventory. This integration provides Internet or lot shoppers with real-time updates of available make, model, year and trim information. Through this system, dealers can transfer applicable vehicle information into customer records, including test drives, write-ups, trade-in information, customer visit details, and gross profit information. This optimized experience for both dealers and consumers features readily available in-stock and stock images, electronic vehicle brochures and vehicle videos. These features will be made available to Dominion’s current dealer and OEM customers at no additional cost.
“This release is an evolution in our development effort to support the growing and changing needs of our dealers”, stated Sean Conley, general product manager for Dominion Dealer Solutions. “With our recent enhancements and integrations, we are confident we are delivering to dealers the most intelligent and comprehensive solution to manage inventory in one web-based application.”
In addition to direct integration between Dominion’s CRM and Inventory systems, the Inventory Management product now integrates with Dominion's industry leading equity alerts application, DealerAlerts, to provide an industry exclusive for mutual dealers.  The new integration enables dealers to source vehicles through their current customer base.  As an additional feature, dealers will be able to select "my customers" inventory just as they would be able to view inventory from other sources, including ADESA and Manheim.   When a dealer selects "my customers," they will be alerted to customers with positive equity and can access equity applications for more detailed customer information. Those customers currently using inventory management analytics through Dominion will see this as an added option in the Sourcing tool.
Rich Crawford, vice president of product management, noted, “Inventory is a key infrastructure layer of our single Dominion solution. Dealers want solutions that simplify their lives. By providing a single place for dealers to manage and market inventory with direct connections into leading customer and marketing solutions, we are fulfilling this request from dealers.”

About Dominion Dealer Solutions
Dominion Dealer Solutions helps car dealers attract, retain, and service customers for life. Dominion Dealer Solutions' marketing performance system includes lead generation; mobile apps; reputation management solutions; web-based customer relationship and lead management tools; custom digital marketing tools including websites, SEO, SEM, digital advertising and specialized data aggregation; and inventory management analytics including market reports. Every OEM and more than 60 percent of auto dealers nationwide utilize Dominion Dealer Solutions' technologies to solve their marketing challenges. For more information, visit

Dominion Dealer Solutions is a division of Dominion Enterprises, a leading marketing services and publishing company serving the automotive, recreational and commercial vehicle, real estate, apartment rental, employment, parenting, travel, and daily deals industries. Headquartered in Norfolk, Va., with 3,300 employees in the United States, Canada, England and Italy, the company provides a comprehensive suite of technology-based marketing solutions, more than 60 market-leading websites, and 280 magazines. For more information, visit