CAR-Research XRM unveilsCAR-DealFinder,
delivers active car shoppers to auto retailers
According to CAR-Research XRM President and COO Patrick Kelly, CAR-DealFinder effectively protects the dealership from losing its owner base to the competition. “Traditional marketing is putting the dealership in front of potential customers. CAR-DealFinder puts in-market shoppers in front of the dealer,” he said.
CAR-Research XRM, a single-source CRM solution uniquely branded as “XRM, Exceeding CRM,” provides auto dealerships with a comprehensive single-source CRM solution and has been helping dealerships grow their business and increase profits since 1994. Its founders worked in the retail automotive industry for years before forming CAR-Research XRM.
With the company’s latest innovation, CAR-DealFinder, an auto dealer can use his competitors’ advertising budget by leveraging that spend to his advantage. Bruce Glascock, a top-10 volume Chrysler/Jeep/Dodge dealer in Houston said, "I can now watch my competitors drive customers into the market to purchase a vehicle, and in many cases, I will know about their shopping behavior and get the lead before my competitor does; and he is the one that spent the $20,000 on the ad that actually drove the customer in-market. Wow, I love that feeling.”
CAR-DealFinder utilizes Internet shopping behavior technology to monitor the dealership’s customers and enables the dealership to:
- Know when owner-base customers, unsold floor customers and aged unsold Internet leads are in-market and shopping online; the sites they are shopping; and vehicle preferences.
- Improve closing ratios by knowing the competition and viewing which other models the dealership’s in-market owner-base customers are considering.
- Deliver relevant, sales-driving marketing messages derived from actual shopping behavior to its in-market owner-base customers.
“According to a recent study from J.D. Power and Associates, 78 percent of in-market shoppers never submit a lead to a dealer. They are lurkers that view info on the Internet, look at numerous websites, do their price and product comparisons, decide what they want, then go into a dealership and buy it. DealFinder is the only way a dealer has of getting to those potential buyers before they buy somewhere else,” Kelly added. “It is similar to pulling a lease customer forward, when the dealer gets that deal before the customer contacts other dealers and starts shopping.”
CAR-DealFinder will be demonstrated at booth No. 817 on Oct. 23-25 at the 13th Digital Dealer Conference in Las Vegas. For more information visit www.CARXRM.com or call 800.376.5918.
Oct. 15, 2012