WINNIPEG, Manitoba — DriveItNow selected VINClicks advertising platform to provide car buyers with targeted prequalified payment approvals through integration with select automotive marketplaces. Car buyers deep in the purchasing funnel can now prequalify instantly for financing on their next vehicle by utilizing the DriveItNow button found on the VIN Specific Vehicle Details Pages on Automotive Marketplaces.

The patent-pending technology of the VINClicks Platform functions by capitalizing on each distinct, alphanumeric code attributed to any VIN specific item. The ability for complete customization, targeting to the VIN level, and monetization in the form of cost per click (CPC) are factors that differentiate VINClicks from traditional forms of targeted advertising.

Robert Langtry, vice president of VINClicks was eager to partner up with DriveItNow once he heard of their latest development. “The unique and innovative offering that DriveItNow developed was a perfect match for our VIN Specific Platform,” he said. “I am very pleased with the success of the partnership through this integration.”

Tarry Shebesta, president of DriveItNow, added: “DriveItNow is a game-changing tool that shifts the car buyer’s focus from a car’s purchase price to the monthly payments. What makes it especially unique is that DriveItNow offers accurate payment quotes to consumers without requiring personal information. On automobile dealer websites, DriveItNow is a proven success.”