NEW YORK — Kia Motors America will allow dealers to use 2015 Dealer Advertising Support funds to invest in HookLogic's Mobile2Show lead targeting software, the two companies announced this week.

Mobile2Show, which integrates with Apple Passbook and Google Wallet, targets competitive dealerships and brands on dealer websites as well as local and regional websites to drive prospects from competitors to its customers' dealerships. The tool displays a call to action, either on mobile or desktop versions of websites which. It will then deliver an email or text message to the prospect when clicked.

Kia previously approved the AutoHook products Web2Show and Lead2Show for DAS funding. Web2Show is designed to convert traffic from a dealer’s website into more showroom visitors, while Lead2Show is designed to maximize third-party leads by identifying customers who are most likely to buy.

With the addition of Mobile2Show, Kia dealers can now choose from five products in HookLogic’s AutoHook software suite, all of which are DAS eligible.

“This additional approval of Mobile2Show by Kia Motors America allows us to reach dealers that we may not have otherwise have been able to connect with,” said David Metter, president of automotive for HookLogic. “I am excited that our Kia dealerships will have the opportunity to drive conquest buyers into their showroom and validate their sales through our technology.”