MAHWAH, N.J. — Land Rover earned five 2018 ALG Residual Value Awards in the U.S., including “Best Premium Brand.” The factory took the prestigious “Best Premium Brand” award and earned category wins for four vehicles in its 2018 lineup.
The Discovery won “Best Premium Mid-Size Utility 3rd Row Seating,” the Discovery Sport was awarded “Best Premium Compact Utility,” the Range Rover won the “Premium Full-Size Utility” category, and for the 11th year in a row, the Range Rover Sport was named “Best Premium Mid-Size Utility 2nd Row Seating.”
“We are proud to have achieved Best Premium Brand’ by ALG for the Land Rover brand for the fourth consecutive year,” said Kim McCullough, vice president of marketing for Jaguar Land Rover North America. “In addition, to have four vehicles — the Discovery Sport, Discovery, Range Rover and Range Rover Sport — awarded as leaders in their respective categories is truly a reflection of the design, product innovation and value that Land Rover provides to our customers.”
The annual ALG Residual Value Awards recognize automakers’ outstanding achievements for vehicles that are predicted to retain the highest percentage of their original price after a conventional three-year period. Awards are given in 26 vehicle categories and also for the two brands with the highest overall predicted residual values among all mainstream and all premium vehicles. This year’s awards are based on 2018 model-year vehicles.
“Land Rover continues to push the envelope with innovative new products, and design and technology that keeps the brand at the front of the pack in the competitive luxury utility space,” said Jim Nguyen, president of ALG. “Consumers have responded to Land Rover leadership with demand that continues to outpace supply, resulting in top residual values in the premium space.”
Originally posted on F&I and Showroom