NEWPORT BEACH, Calif. — Vboost announced that it can now customize viral marketing for its auto dealer clients down to the musical taste of the customer. The company has developed a “quick and easy” process to capture photos at the time of vehicle delivery and quickly gets those “branded” photos out to the customer. The captured photos are stitched into a slideshow set to music and sent to the customer.
New updates to the platform further improve the customization, allowing sales staff to input the customer’s music and song preference from classic rock, to Latin, country, oldies and more. Vboost pays the publishing rights so dealers can use nearly any song they choose. Customers share these videos via Twitter, Facebook, YouTube and other social platforms, and additionally email them to their friends and family, executives said.
“With over 7 million video views, the concept has truly caught fire,” said Vboost President and CEO Paul Moran,. “Music makes the viral world go around. When messages go out, the more they mirror the customer and their individual tastes, the more likely they are to get shared. Popular license music adds entertainment value and raises the bar to a higher standard, setting the dealership apart from the competition. As customers are not used to hearing their favorite song associated with a local car dealership, imagine the difference that makes in marketing.”
The Vboost Viral Marketing Platform delivers and tracks thousands of viral messages monthly — all designed to create referral business for dealers and their individual salespeople. With just a few clicks on a mobile app, hundreds of Vboost auto dealer clients send thousands of viral messages every month, reaching new car buyers through each sold customer’s social network, all according to the announcement.