PACIFIC PALISADES, Calf. — Dealer website solution provider fusionZONE Automotive announced the launch of two lead-generation tools: FastRing and FastPrice. The tools were designed to enable dealers to instantly generate competitive pricing on a prospective customer’s screen and contact them in less than six seconds, converting more leads into sales.

“Consumers spend more and more time shopping online for a vehicle and expect to get the information they want in real time,” said Brett Sutherlin, the company’s founder. “The days of car dealers withholding prices from potential customers are in the past. When the consumer requests pricing online, they want that information FAST! Unfortunately, many potential customers will leave a dealership website because they had to wait too long, or never received the information at all and went elsewhere.”

FastPrice was designed to give customers a “no-haggle” price in just two clicks. The customer chooses a vehicle, clicks the “get today’s best price button,” and fills out a simple contact form. Behind the scenes, FastPrice crunches the numbers according to the dealer’s pricing structure, displays the best price instantly on the screen, and sends the dealer the lead, all according to the provider.

FastRing was designed to integrate with third-party applications, creating instant connections from any lead source. It includes an extensive administration portal with 24/7 access to call data, including recordings and real-time statistics.

“We live in a world of fast — fast cars, fast food, faster checkout,” Sutherlin said. “Consumers don’t want to wait; they want everything now. In this new car-buying era, internet shoppers are no different. You have to grab your customers before they leave your website or a third-party website that features your vehicles, and certainly before they get distracted by another crazy cat video.”

Visit fusionZONE at Booth 7935W at NADA Show 2019.