BURLINGTON, Vt. — Dealer.com is set to unveil a series of new capabilities this month at the NADA Show. The new innovations will enable dealers to leverage cutting-edge data and technology to create a more personalized online shopping and buying experience, unlock digital marketing efficiency and cater to emerging consumer needs, according to the provider.
The new solutions being launched help dealers deliver a more complete and connected digital storefront, with personalized experiences that reach and engage customers at every step of the shopping process while providing improved flexibility, customization, and Managed Services options.
Innovations include a redesigned Dealer.com website platform designed to deliver personalized shopping and buying experiences, new advertising enhancements designed to drive “proven and measurable results” by efficiently connecting inventory with likely buyers, and expanded managed services offerings to provide dealers with more custom content options.
“With more of the car-buying process taking place online, customers expect a digital shopping experience tailored to their specific needs,” said Mike Rother, senior vice president and general manager for Dealer.com. “The new Dealer.com capabilities help dealerships build a customized digital marketing strategy that puts the right vehicles and right deals in front of the right customers to drive greater engagement, satisfaction, and sales.”
Visit Dealer.com at Booth 1721S at NADA Show 2019.