SAN FRANCISCO — automotiveMastermind and TransUnion have partnered to help dealers identify highly qualified service customers. Dealerships with access to the automotiveMastermind solution now have the ability to deliver prescreen offers to consumers through serviceMastermind, a service designed to alert dealers when qualified customers come through the service drive, enabling them to begin new sales outreach.
Customer data is obtained from TransUnion in connection with the prescreen and gives dealers invaluable insight about those customers, and TransUnion’s backing of the solution allows dealers to pull real-time credit-based information that can be used to better understand consumers browsing the dealership showroom or customers having their vehicle serviced, according to the announcement.
“The combined power of our partnership with TransUnion, and IHS Markit data, gives dealers greater visibility on who is servicing at their dealership, including contract, loyalty and garage indicators, allowing them to market to service customers with the right message,” said Johannes Gnauck, co-founder and CEO of Mastermind. “We want to provide dealers with the most compelling, market-relevant data possible to strengthen the customer experience and, ultimately, customer relationships.”
“This solution will enable dealers to make smarter decisions and tailor their offers to the needs and preferences of their customers,” said Brian Landau, senior vice president and automotive business leader at TransUnion. “Through the partnership, dealers will have the right tools to grow their prescreen functionality and build demand, while equipping their customers with a more seamless car-shopping experience.”
Visit automotiveMastermind at Booth 835S at NADA Show 2019.