Black Book Upgrades Cherry Mobile App

LAWRENCEVILLE, Ga. — Black Book (div. Hearst) announced new enhancements to its dealer-focused subscription application, Black Book Cherry. Available via desktop or mobile, Black Book Cherry was designed to help personalize dealers’ inventory discovery by automatically identifying the most desirable vehicles at auction while continuing to offer standard valuation and appraisal functionality.

Among the enhancements is the addition of Black Book’s proprietary Retail Market Insights, a new feature that offers metrics such as days-to-turn, market days’ supply, and average listing price. Users can also view individual listings to help gauge profitability and understand what is for sale in their local retail market. Additional functionality allows users to “like” a vehicle, label it as a “cherry,” “dislike” a vehicle, or “share” a vehicle with a colleague or customer. Users are notified of new vehicles entering the marketplace, and at a glance, see inventory that best suits their needs, all according to the announcement.

“Black Book Cherry is the most advanced and complete mobile and desktop tool available to dealers,” said Kyle Luck, the company’s director of product management. “Loaded with all necessary data to make fast and profitable decisions, Black Book Cherry offers a distinct competitive advantage when attending a physical or online auction or appraising a trade-in on the lot.”