Zendesk has outlined the pitfalls of traditional dealership communications, which can easily convince prospective customers to turn elsewhere for quick responses and accurate information. 
 - Photo courtesy Zendesk

Zendesk has outlined the pitfalls of traditional dealership communications, which can easily convince prospective customers to turn elsewhere for quick responses and accurate information.

Photo courtesy Zendesk

SAN FRANCISCO — An infographic released by Zendesk sheds light on traditional processes for handling phone and email leads have failed to keep pace with today’s car buyers, who demand transparency in selection, pricing, incentives, and service costs.

Why You Can’t Convert Your Best Leads or Keep Your Best Customers” makes the case for adopting an omnichannel approach, which uses a centralized and automated communications platform to equip dealership personnel with the information they need to quickly answer questions and concerns.

[placeholder quote:] “Every dealer understands the importance of answering every incoming call and email and answering the questions they pose. In our experience, that’s not possible with traditional methods,” said Ryan Nichols, vice president of marketing for Zendesk. “We believe and the results prove that adopting an omnichannel approach closes more appointments and sales — in the showroom as well as the service department — by instantly delivering accurate customer and product data to whomever needs it.”

To download your free copy of “Why You Can’t Convert Your Best Leads or Keep Your Best Customers,” click here.

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