SAN FRANCISCO — Dealer software provider Prodigy announced the hiring of automotive industry sales and creative strategist Benjamin Hadley as vice president of strategy. In his new role, Hadley will be responsible for product development, new business development, CSI, and growth management for the fast-growing technology innovator.

“I am excited to join the Prodigy team. From its inception Prodigy has had an ethos of helping dealers and OEMs improve both their online and offline retail operations,” Hadley said. “Contrary to popular belief, the dealership isn’t dead, it’s just going through a new evolution, and those that continue to add value in the store will soar above those that don’t.

“I view my new role as an advocate for the dealership’s success and look forward to sharing my knowledge and experience with Prodigy clients, as well as bringing on more dealers to the Prodigy platform to provide a faster, holistic retail experience,” he added.

Hadley began his automotive career in 2011 at, where he started as an inside sales representative before advancing to regional director and then sales director. Prior to joining Prodigy, he served as vice president of strategy for Clarivoy.

Hadley represents a “tremendous addition” to Prodigy’s leadership team, according to CEO Michia Rohrssen.

“With Ben’s unique blend of sales and creative strategy experience, he is the perfect person to help drive us to the next level. I am excited to see what the future holds for our dealers,” Rohrssen said.

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