EXTON, Pa. — J.D. Byrider has partnered with HomeNet Automotive to bring HomeNet’s SnapLot 360 technology to its store operators, delivering a more transparent online customer experience through “immersive” vehicle imaging, the company announced.
“At J.D. Byrider, we’re invested in being the consumer choice in helping people get a fresh opportunity to finance and own a quality vehicle,” said Marie Lafkiotes, chief marketing and digital officer of J.D. Byrider. “By integrating with SnapLot 360, our store operators will be able to provide an elevated online experience that will separate them from competitors and enable customers to easily shop our inventory from anywhere on any device. This is a key component of our digital transformation.”
Launched earlier this year, SnapLot 360 is a 360-degree image capture solution that was designed to drive increased visibility to dealers’ online sales platforms through an iOS- and Android-compatible application.
“Bringing SnapLot 360 to J.D. Byrider is a significant milestone that will help drive greater transparency and engagement in the Buy Here Pay Here shopping experience,” said John Hensman, vice president and general manager of HomeNet. “With SnapLot 360, we’re helping dealers increase trust and enabling consumers to make more informed buying decisions.”