SCOTTSDALE, Ariz. — Digital Air Strike and Kelley Blue Book announced a new partnership that adds vehicle trade-in values to Digital Air Strike’s AI-powered real-time messaging solution, Response Path.

Executives noted that DAS’s seventh annual “Automotive Social Media & Online Trends” study of more than 4,000 car buyers and service customers found 33% of car buyers reported Kelley Blue Book’s website, KBB.com, was the most helpful site when doing their research.

“The way people engage with businesses has changed,” said Alexi Venneri, co-founder and CEO of Digital Air Strike. “We developed Response Path to accommodate consumers’ need for immediate access to online shopping information leveraging our cutting-edge technology. … The integration with Kelley Blue Book, which is the first vehicle valuation integration of many, allows dealers to expedite the purchase process, keeps car buyers on their website longer, and ultimately sells more vehicles.”

Through Kelley Blue Book, car buyers can request vehicle trade-in values directly in the Response Path intelligent messaging window and take the next step of scheduling an appointment, providing contact information and getting a customized price quote on vehicles of interest. Response Path also includes dealership incentives, vehicles for sale, contact details, and positive customer reviews, all according to the announcement.

“Leveraging Kelley Blue Book Trade-In Values, dealers offer their consumers the convenience of market-relevant pricing information and help build confidence in what can be an overwhelming process,” said Damon Bennett, senior director of syndication for Kelley Blue Book. “With both parties, dealers and shoppers, coming to the table with the same information, it also helps reduce friction and create a mutually beneficial transaction.”