LONDON, Ontario — UnityWorks (div. Autodata Solutions) has unveiled Dynamic Inventory Video Ads, a new platform designed to pull VINs directly from dealer inventory into various ad units on multiple media platforms.
Executives said the new VIN video ads complement the tried-and-true custom model video ads used daily by thousands of dealers across the country. Now available on Google’s Display & Video 360 platform, YouTube, Facebook and Instagram, they are designed to target near-term, in-market buyers and shoppers who have shown interest in particular models or visited the dealer’s website.
“Dealers need to move their inventory and adding this suite of VIN-level dynamic advertising to a dealer’s video strategy provides a powerful tool to drive engagement, store traffic and new car sales today,” said Tim Copacia, executive vice president of strategic development at UnityWorks. “Although click-through metrics in video advertising are a nice bonus and not the primary value of the channel, we have seen dramatic improvements in click-through performance by adding dynamic VIN images into our video ad units.”