ADESA Adds VirtuaLane Support to Mobile App
A new internal integration was designed to facilitate access to all 26 ADESA VirtuaLane locations through the company’s proprietary Marketplace mobile app.
ADESA dealers can now access the company’s VirtuaLane auctions through the Marketplace mobile app.
Photo courtesy ADESA
CARMEL, Ind. — ADESA (div. KAR Auction Services) announced the integration of ADESA’s VirtuaLane multisite capabilities in its Marketplace mobile app.
Executives said marketplace users can now view and bid on all vehicles offered on VirtuaLane multisite events from all 26 ADESA auction sites that host these virtual-only sales across North America, exposing users to a broader buyer base and access to expanded inventory.
“Making VirtuaLane inventory from multiple auction locations available on the Marketplace app is a critical step as we evolve the app into a full-fledged ecommerce tool,” said Paul Lips, chief commercial officer for ADESA. “The overwhelmingly positive feedback we’re getting from our buying dealers is proof that this integration addresses their key needs and makes buying vehicles easier than ever.”
More Digital
Dealer Debrief: Dealer's Choice Awards
In this week's debrief, host Lauren Lawrence covers reinsurance, IIHS safety picks, and voting for the 2026 Dealers' Choice Awards.
Read More →
JD Power Launches F&I Performance, ID Verification Tools
The resources are the first two offerings by the company's new Dealer Solutions division, which is being led by auto industry veteran Doug Betts.
Read More →
Advanced Safety Features Make a Difference
GM says research shows such technologies have made real inroads in reducing the rate of U.S. collisions as it aims for crash-free roads.
Read More →
Cox Automotive to Acquire Fullpath
The company says the deal brings artificial intelligence-native data and marketing infrastructure to its dealer network for a unified platform.
Read More →
Managing Risk Effectively Through Changing Times
The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.
Read More →
Dealer Debrief: EV Sales, Brand Loyalty & More
In this week's Dealer Debrief, host Lauren Lawrence covers EV sales, tire brand loyalty, and new industry executive leaders.
Read More →
Reynolds, Corpay Partner to Enhance Dealership Payables
The new connection between the companies is designed to help digitize payments, targeting smoother transactions for automotive dealers.
Read More →
Owner Retention Stakes Have Never Been Higher
Service advisers represent dealerships’ foundation in fostering ongoing customer loyalty, and they must maintain certain standards to keep that foundation strong.
Read More →
Free Public Scoring System Rewards Honest Dealer Prices
CarEdge Dealer Transparency Index is based on verified quotes, and retailers can be rewarded with badges and other marketable proofs of honest pricing.
Read More →
Automaker Websites Valuable Tools
The majority of shoppers visit them, and most undecided consumers consider the brands whose sites they peruse, but some automakers emphasize brand over product detail.
Read More →