CARMEL, Ind. — ADESA (div. KAR Auction Services) announced the integration of ADESA’s VirtuaLane multisite capabilities in its Marketplace mobile app.
Executives said marketplace users can now view and bid on all vehicles offered on VirtuaLane multisite events from all 26 ADESA auction sites that host these virtual-only sales across North America, exposing users to a broader buyer base and access to expanded inventory.
“Making VirtuaLane inventory from multiple auction locations available on the Marketplace app is a critical step as we evolve the app into a full-fledged ecommerce tool,” said Paul Lips, chief commercial officer for ADESA. “The overwhelmingly positive feedback we’re getting from our buying dealers is proof that this integration addresses their key needs and makes buying vehicles easier than ever.”