Auto Loan Interest Rates See Slight Lift in January
Although the average interest rate on a new-vehicle loan is expected to drop year over year, analysts say rates will hit 3-month high as automakers curtail promotional deals, 0% finance offers.

Although the average interest rate on a new-vehicle loan is expected to drop year over year, analysts say rates will hit 3-month high as automakers curtail promotional deals, 0% finance offers.
Photos by Mashiro Momo via Pixabay
SANTA MONICA, Calif. — The average interest rate for a new vehicle loan saw a slight lift in January, according to the car shopping experts at Edmunds. The annual percentage rate (APR) on new financed vehicles averaged 5.7% in January, compared to 5.4% in December and 5.5% in November. Edmunds data reveals that the share of sales with 0% finance deals dropped to 3.6% in January, hitting their lowest level since April of 2019.
“While December is all about flashier, bigger vehicle purchases, shoppers who make it to the dealership in January are mostly doing it out of necessity and, therefore, are a bit more pragmatic.”
“January is a bit of a hangover month for auto sales given that it follows some of the biggest holiday blowout events at the end of the year,” said Jessica Caldwell, executive director of insights at Edmunds. “Automakers typically rein in the incentives at this time of year, so it’s not unusual to see auto loan interest rates creep up. The good news is that interest rates are still much lower than they were a year ago.”
Edmunds data also shows that the average monthly payment, amount financed, and down payment for new vehicles were down month over month in January, which Edmunds experts attribute to a drop in purchases of luxury and larger vehicles.
“While December is all about flashier, bigger vehicle purchases, shoppers who make it to the dealership in January are mostly doing it out of necessity and, therefore, are a bit more pragmatic,” said Caldwell.
More Dealer Ops

Ladies and Gentlemen, This Is a Dealership: Why the Fundamentals Still Decide Who Wins
A teaching moment by a legendary football coach happens to apply perfectly in the auto retail space. Learn what it is and how to use it to your store’s advantage.
Read More →
Timing the Market Can Hurt Long-Term Program Performance
For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.
Read More →
Dealer Ads and the FTC
The agency has made it clear in recent enforcement actions and warnings, in auto retail and other industries, that advertised prices must include all nonoptional costs to the consumer.
Read More →
Used Autos Supply Dwindles
The March shopping surge, despite high prices, cut into inventory by the most since the thick of the pandemic, Cox Automotive analysts calculated.
Read More →
Managing Risk Effectively Through Changing Times
The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.
Read More →
Survey Reveals What Won't Fix What's Breaking Car Sales
AutoPayPlus says extra-long auto loans are trapping consumers and threatening the dealer trade-in cycle, and that the industry is leveraging the wrong tools to combat high MSRPs.
Read More →
IA American Appoints Two Execs
Senior vice presidents of the company's agent and dealer channels chosen to support general agents and help auto dealers with sales and performance.
Read More →
Cox Automotive Acquires Inspection Firm
Full ownership of Alliance Inspection Management, or AiM, meant to unlock growth for Manheim inspection capabilities
Read More →
Assurant Expands Partnership With Holman
Extended collaboration delivers training, products and performance development to 30 newly acquired Holman dealerships
Read More →
Franchises, Throughput Down in First Half
A handful of states see franchise growth through June, while EV sales per store boost overall business in U.S.
Read More →