LAS VEGAS, Nev.— FullThrottle has unveiled MyShowroom, powered by Fiona AI, a technology that will provide consumers with a personalized and unobtrusive vehicle wallet experience when buying and maintaining their vehicles.
The innovative MyShowroom tool greatly improves and personalizes the shopping experience, which is the ultimate way to keep customers.
Amol Waishampayan, FullThrottle’s Chief Product Officer, made the announcement.
MyShowroom provides people shopping for a new or used car a private shopping experience, with inventory in their “vehicle wallet”. Amol said the MyShowroom tool will be valuable both for customers and for dealers working to retain and expand their customer base.
“Research shows roughly half of all customers are contemplating moving to another dealership. The innovative MyShowroom tool greatly improves and personalizes the shopping experience, which is the ultimate way to keep customers,” said Amol Waishampayan. “At the same time, it simplifies and expands the process for dealers to keep track of customer habits, leading to improved customer service. It’s the ultimate win-win for car buyers and dealerships.”
MyShowroom provides customers with their own “vehicle wallet” — where they can:
- Update vehicle profiles
- View current trade values
- Access payment and equity info
- Look at automated upgrades
- See alerts and messaging
- Track their complete service history
Philadelphia-based Full Throttle, has always been quick to foresee and adapt to industry trends, and MyShowroom is another example of that adaptability.
MyShowroom operates via Fiona AI, which offers always-on Artificial Intelligence. This technology will predict customer needs, and send automated messages at appropriate times.
Alerts (including notes about factory warranties, lease miles, and upgrade offers) can be sent by dealerships to customer inboxes, digital devices or even connected TVs. Most importantly, these messages will be sent at a time that makes the most sense for the customer.
MyShowroom also benefits dealers, who will have access to a transparent reporting dashboard experience, precisely detailing every customer click and marketing item delivered, giving a full picture of each customer’s story.