Black Book data now powers the algorithm being used to determine the vehicle’s value and margin. - Image provided by ReconMatch

Black Book data now powers the algorithm being used to determine the vehicle’s value and margin.

Image provided by ReconMatch

LAWRENCEVILLE, Georgia – Black Book, known in the automotive industry for providing timely, independent and precise vehicle pricing and analytics, announced the integration of its values into a new product from ReconVelocity, ReconMatch.

ReconMatch allows dealers to fuel their turn velocity.

ReconVelocity, the industry’s only end-to-end recon management platform, recently introduced ReconMatch. ReconMatch is the only recon solution in the automotive industry that intelligently matches buyers to recon inventory the minute it comes into inventory. With the addition of Black Book Values, dealers can now jumpstart their sales process by both determining the vehicle’s value and the margin they can sell the vehicle for instantly.

“ReconMatch allows dealers to fuel their turn velocity,” said Jared Kalfus, EVP, Revenue for Black Book. “Instantly determining the margin dealers can sell a car for allows them to sell more used cars faster and hold more gross. Quite simply, it’s about profit and turn times.”

ReconMatch also allows dealerships to determine if a potential buyer is interested in a vehicle so that it can be given priority in the reconditioning process.

“Knowing a potential buyer is interested in a vehicle allows you to start setting a sales appointment before the reconditioning process is even complete,” said Hugh Hathcock, Owner of ReconVelocity. “ReconMatch not only does this, but it also scores and rates the leads so you can further prioritize vehicles and customers.”

Black Book’s values are now available in ReconMatch nationwide. Dealers can call 859-600-6385 or visit reconvelocity.com to get started.

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