Dell Technologies Partners With NIADA
New national corporate partner offers association members discounts on wide range of technology.

New national corporate partner offers association members discounts on wide range of technology.
ARLINGTON, Texas – Dell Technologies has joined with the National Independent Automobile Dealers Association as a Bronze-level National Corporate Partner, offering association members an exclusive new benefit to help upgrade and improve their technology.
We strongly believe NIADA and its diverse base of members will receive great value from this partnership and can in turn get more done in their day-to-day operations by repurposing the savings they earn.
The user-friendly program gives NIADA members discounts of 5-10 percent on purchases of Dell products – and those discounts are stackable with additional Dell promotions, which could allow NIADA dealers to save even more on their technology upgrades.
“Dell Technologies offers a wide range of business tools that can help dealers increase efficiency and productivity,” NIADA director of business development James Gibson said. “Having access to those tools at a significant savings is a big win for our members.”
The new partnership gives NIADA members access to discounts on what they need to securely connect, produce and collaborate anywhere at any time, with products like award-winning desktops, laptops, 2-in-1’s, thin clients, powerful work stations and rugged devices made for specialized environments, as well as monitors, docking and endpoint security solutions and services.
“NIADA members can now receive healthy discounts on Dell's vast range of technology products,” Dell director of strategic partnerships Mobolaji Sokunbi said.
NIADA members can access the new member benefit by visiting www.dell.com/NIADA to receive a coupon by email.
Program benefits include:
• Exclusive member savings: Stackable 5-10 percent coupon.
• Access to a dedicated small business tech advisor at www.dell.com/en-us/work/shop/dell-small-business/cp/small-business-central or by phone at 800-757-8442.
• Access to Dell Financial Services at https://dfs.dell.com/#/.
• Access to NIADA’s direct point of contact and account executive Steven Shipe at steven.shipe@dell.com.
Dell Technologies brings together the combined capabilities of businesses and brands to help our customers keep pace with digital innovation and accelerate their own success. As a hybrid of digital experts, we deliver real results for customers across a spectrum of industries.
Dell Technologies is comprised of a family of companies including Dell, Dell EMC, SecureWorks, Virtustream and VMware.
More Digital

Dealer Debrief: Dealer's Choice Awards
In this week's debrief, host Lauren Lawrence covers reinsurance, IIHS safety picks, and voting for the 2026 Dealers' Choice Awards.
Read More →
JD Power Launches F&I Performance, ID Verification Tools
The resources are the first two offerings by the company's new Dealer Solutions division, which is being led by auto industry veteran Doug Betts.
Read More →
Advanced Safety Features Make a Difference
GM says research shows such technologies have made real inroads in reducing the rate of U.S. collisions as it aims for crash-free roads.
Read More →
Cox Automotive to Acquire Fullpath
The company says the deal brings artificial intelligence-native data and marketing infrastructure to its dealer network for a unified platform.
Read More →
Managing Risk Effectively Through Changing Times
The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.
Read More →
Dealer Debrief: EV Sales, Brand Loyalty & More
In this week's Dealer Debrief, host Lauren Lawrence covers EV sales, tire brand loyalty, and new industry executive leaders.
Read More →
Reynolds, Corpay Partner to Enhance Dealership Payables
The new connection between the companies is designed to help digitize payments, targeting smoother transactions for automotive dealers.
Read More →
Owner Retention Stakes Have Never Been Higher
Service advisers represent dealerships’ foundation in fostering ongoing customer loyalty, and they must maintain certain standards to keep that foundation strong.
Read More →
Free Public Scoring System Rewards Honest Dealer Prices
CarEdge Dealer Transparency Index is based on verified quotes, and retailers can be rewarded with badges and other marketable proofs of honest pricing.
Read More →
Automaker Websites Valuable Tools
The majority of shoppers visit them, and most undecided consumers consider the brands whose sites they peruse, but some automakers emphasize brand over product detail.
Read More →