SEATTLE and PLEASANTON, Calif. – Automotive digital marketing compamy Sincro and transformative cloud-native platform company Tekion announced the first API-based direct two-way integration of a dealer management system (DMS) and dealer websites in real time. Dealers using a Sincro website and Tekion’s Automotive Retail Cloud can now access accurate data synced simultaneously between both technologies. This improves the buying experience for consumers, who will see up-to-date vehicle inventory and pricing information as well as receive personalized communications from dealers. 

Simultaneous two-way integrations will enable dealers to harness the power of their data, which improves their efficiency and overall performance.

Sincro drives performance for dealers through a fusion of intelligent technology, expert services and strategic insight. Tekion’s Automotive Retail Cloud (ARC) is the first and fastest cloud-native retail platform including all functionalities of a DMS and accompanying tech stack to run a seamless retail business. With this integration, dealers can take advantage of: 

  • Accurate online inventory and pricing – DMS data is sent to and from the website, updating information instantly so consumers can view and shop for vehicles that are actually in stock with accurate pricing.
  • Personalized marketing – Customer and sales information from Tekion ARC arrives in Sincro’s digital marketing platform via the cloud, enabling dealers to market with relevant, highly tailored messaging in real time at no additional cost. Communications can range from dealership promotions, services and reminders to Facebook advertising.
  • Improved efficiency – Tekion takes consumer data from Sincro websites and removes duplicate records. With one consolidated view of the shopper, dealers can access comprehensive information for more meaningful interactions during the sales process. 

“This partnership is an important step towards executing our vision of bringing modern retail experiences to life for automotive consumers,” said Jay Vijayan, Founder and CEO of Tekion. “We look forward to deepening our integrations with Sincro so that dealers have the data and insights they need to compete and win in today’s market.”

“Sincro has been a strong industry voice advocating for more open ecosystems to reduce friction in automotive marketing,” said Sincro President Jen Cole. “Simultaneous two-way integrations will enable dealers to harness the power of their data, which improves their efficiency and overall performance. We’re excited to join forces with Tekion for this milestone that propels the industry toward the online experiences that today’s consumers expect.”  

The two companies plan to further their partnership with integrations that will drive more innovation and dealer benefits in modern automotive retailing. Dealers interested in connecting their Sincro and Tekion solutions can visit or

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