For 17 years, the program has recognized the industry’s best vendors, suppliers, and finance partners by asking dealers and dealership personnel to complete a 41-category online survey.

For 17 years, the program has recognized the industry’s best vendors, suppliers, and finance partners by asking dealers and dealership personnel to complete a 41-category online survey.

TORRANCE, Calif. – Bobit's Dealer Group is proud to announce the winners of the 2021 Dealers’ Choice Awards. For 17 years, the program has recognized the industry’s best vendors, suppliers, and finance partners by asking dealers and dealership personnel to complete a 41-category online survey.

“The votes are in and the industry has spoken. Congratulations to this year’s winners, your hard work and superior service has made a valuable impact on those you do business with.” – David Gesualdo, President of Bobit's Dealer Group

Readers of Auto Dealer Today, F&I and Showroom and Agent Entrepreneur were asked to manually enter their provider’s company name in at least five categories, then score that provider on quality, value, customer service, and whether they would recommend them to another dealer.

The top three companies that exceeded each category’s average score were awarded first-place Diamond, second-place Platinum, and third-place Gold honors.

The winners of the 2021 Dealers’ Choice Awards are:

1) New Vehicle Leads:

DIAMOND: Autotrader

PLATINUM: Digital Air Strike

GOLD: Dealer.com

 

2) Used Vehicle Leads:

DIAMOND: Autotrader

PLATINUM: Car Guru

GOLD: Cars.com

 

3) Digital Marketing:

DIAMOND: Digital Air Strike

PLATINUM: ELead1One

GOLD: Dealer.com

 

4) F&I Product Marketing:

DIAMOND: iA American Warranty Group

PLATINUM: United Development Systems (a Brown & Brown Company)

GOLD: APC

 

5) Digital Sales and F&I:

DIAMOND: Axiom

PLATINUM: AutoFi

GOLD: Darwin Automotive

 

6) Website:

DIAMOND: Dealer.com

PLATINUM: eBizAutos

GOLD: Dealer eProcess

 

7) Mobile Media:

DIAMOND: eBizAutos

PLATINUM: Digital Air Strike

GOLD: Dealer.com

 

8) Social Media Management:

DIAMOND: FaceBook

PLATINUM: Digital Air Strike

GOLD: Ally

 

9) Reputation Management:

DIAMOND: Digital Air Strike

PLATINUM: Reputation.com

GOLD: Dealer Rater

 

10) Direct Marketing:

DIAMOND: APC

PLATINUM: ProMax

GOLD: Strategic Marketing

 

11) Virtual BDC:

DIAMOND: Dealer Rater

PLATINUM: Tecobi

GOLD: ELead1One

 

12) Inventory Management:

DIAMOND: vAuto

PLATINUM: DealerSocket

GOLD: MAXDigital

 

13) Hiring and Recruitment:

DIAMOND: GSFSGroup 

PLATINUM: Indeed

GOLD: AutoCareersOnline

 

14) Sales Training:

DIAMOND: American Financial & Automotive Services

PLATINUM: Vanguard Dealer Services

GOLD: United Development Systems (a Brown & Brown Company)

 

15) F&I Training:

DIAMOND: United Development Systems (a Brown & Brown Company)

PLATINUM: American Financial & Automotive Services 

GOLD: GSFSGroup

 

16) F&I Product Training:

DIAMOND: RoadVantage

PLATINUM: American Financial & Automotive Services 

GOLD: Vanguard Dealer Services

 

17) Online Training:

DIAMOND: Reahard & Associates 

PLATINUM: American Financial & Automotive Services

GOLD: Mosaic Compliance Services

 

18) Special Finance Training:

DIAMOND: American Financial & Automotive Services

PLATINUM: NCM Associates

GOLD: DealerStrong 

 

19) Compliance Training:

DIAMOND: American Financial & Automotive Services

PLATINUM: Automotive Compliance Education

GOLD: United Development Systems (a Brown & Brown Company)

 

20) Service Training:

DIAMOND: DealerPRO

PLATINUM: American Financial & Automotive Services 

GOLD: Cardone Group

 

21) Service Retention:

DIAMOND: Maximus Auto Group

PLATINUM: SAVY

GOLD: Helion Technologies

 

22) Customer Retention:

DIAMOND: APC

PLATINUM: Strategic DX

GOLD: Maximus Auto Group

 

23) F&I Products:

DIAMOND: RoadVantage 

PLATINUM: National Auto Care

GOLD: CNA National

GOLD: ECP Inc.

 

24a) Appearance Protection (Chemical):

DIAMOND: ECP Inc.

PLATINUM: Portfolio

GOLD: CalTex Protective Coatings

 

24b) Appearance Protection (Dent & Ding):

DIAMOND: Nobilis/Dent Zone

PLATINUM: Sonsio Vehicle Protection (formerly Dent Wizard)

 

25) Service Contracts:

DIAMOND: CNA National

PLATINUM: AUL Corp.

GOLD: GSFSGroup 

 

26) Service Contracts Reinsurance:

DIAMOND: Portfolio 

PLATINUM: CNA National

GOLD: iA American Warranty Group

 

27) DOWC

DIAMOND: DOWC

PLATINUM: Protective Asset Protection

GOLD: RoadVantage

 

28) F&I Desking Software:

DIAMOND: Dealertrack

PLATINUM: Reynolds & Reynolds

GOLD: CDK Global

 

29) F&I Technology:

DIAMOND: StoneEagle

PLATINUM: The Impact Group

GOLD: Axiom

 

30) CRM:

DIAMOND: ProMax

PLATINUM: Reynolds & Reynolds

GOLD: ELead1One

 

31) DMS:

DIAMOND: Dealertrack

PLATINUM: Reynolds & Reynolds

GOLD: CDK Global

 

32) Data Mining:

DIAMOND: Dealer Wizard

PLATINUM: ELead1One

GOLD: Dominion Dealer Solutions

 

33) Reporting Systems

DIAMOND: StoneEagle

PLATINUM: AutoMate

GOLD: MaximTrak/Route One

 

34) Online Auction:

DIAMOND: Manheim

PLATINUM: Ally SmartAuction

GOLD: eBayMotors

 

35) Traditional Auction:

DIAMOND: Manheim

PLATINUM: ADESA

GOLD: America’s Auto Auction

 

36) Prime Captive Finance Company:

DIAMOND: Honda Financial

PLATINUM: GM Financial

GOLD: Toyota Financial Services

 

37) Prime Non-Captive Finance Company:

DIAMOND: Ally

PLATINUM: Wells Fargo

GOLD: Chase

 

38) Subprime Finance Company:

DIAMOND: Regional Acceptance

PLATINUM: Capital One

GOLD: Credit Acceptance

 

39) Biweekly Payments:

DIAMOND:  US Equity Advantage

PLATINUM: PriorityPay Plus

GOLD: SMART Payment Plan

 

40) F&I Financing:

DIAMOND: Line\5

PLATINUM: PayLink

GOLD: Universal Lenders

 

41) Video Messaging:

DIAMOND: CoVideo

PLATINUM: Digital Air Strike

GOLD: truvideo

 

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