For 17 years, the program has recognized the industry’s best vendors, suppliers, and finance partners by asking dealers and dealership personnel to complete a 41-category online survey.
TORRANCE, Calif. – Bobit's Dealer Group is proud to announce the winners of the 2021 Dealers’ Choice Awards. For 17 years, the program has recognized the industry’s best vendors, suppliers, and finance partners by asking dealers and dealership personnel to complete a 41-category online survey.
“The votes are in and the industry has spoken. Congratulations to this year’s winners, your hard work and superior service has made a valuable impact on those you do business with.” – David Gesualdo, President of Bobit's Dealer Group
Readers of Auto Dealer Today, F&I and Showroom and Agent Entrepreneur were asked to manually enter their provider’s company name in at least five categories, then score that provider on quality, value, customer service, and whether they would recommend them to another dealer.
The top three companies that exceeded each category’s average score were awarded first-place Diamond, second-place Platinum, and third-place Gold honors.
The winners of the 2021 Dealers’ Choice Awards are:
1) New Vehicle Leads:
DIAMOND: Autotrader
PLATINUM: Digital Air Strike
GOLD: Dealer.com
2) Used Vehicle Leads:
DIAMOND: Autotrader
PLATINUM: Car Guru
GOLD: Cars.com
3) Digital Marketing:
DIAMOND: Digital Air Strike
PLATINUM: ELead1One
GOLD: Dealer.com
4) F&I Product Marketing:
DIAMOND: iA American Warranty Group
PLATINUM: United Development Systems (a Brown & Brown Company)
GOLD: APC
5) Digital Sales and F&I:
DIAMOND: Axiom
PLATINUM: AutoFi
GOLD: Darwin Automotive
6) Website:
DIAMOND: Dealer.com
PLATINUM: eBizAutos
GOLD: Dealer eProcess
7) Mobile Media:
DIAMOND: eBizAutos
PLATINUM: Digital Air Strike
GOLD: Dealer.com
8) Social Media Management:
DIAMOND: FaceBook
PLATINUM: Digital Air Strike
GOLD: Ally
9) Reputation Management:
DIAMOND: Digital Air Strike
PLATINUM: Reputation.com
GOLD: Dealer Rater
10) Direct Marketing:
DIAMOND: APC
PLATINUM: ProMax
GOLD: Strategic Marketing
11) Virtual BDC:
DIAMOND: Dealer Rater
PLATINUM: Tecobi
GOLD: ELead1One
12) Inventory Management:
DIAMOND: vAuto
PLATINUM: DealerSocket
GOLD: MAXDigital
13) Hiring and Recruitment:
DIAMOND: GSFSGroup
PLATINUM: Indeed
GOLD: AutoCareersOnline
14) Sales Training:
DIAMOND: American Financial & Automotive Services
PLATINUM: Vanguard Dealer Services
GOLD: United Development Systems (a Brown & Brown Company)
15) F&I Training:
DIAMOND: United Development Systems (a Brown & Brown Company)
PLATINUM: American Financial & Automotive Services
GOLD: GSFSGroup
16) F&I Product Training:
DIAMOND: RoadVantage
PLATINUM: American Financial & Automotive Services
GOLD: Vanguard Dealer Services
17) Online Training:
DIAMOND: Reahard & Associates
PLATINUM: American Financial & Automotive Services
GOLD: Mosaic Compliance Services
18) Special Finance Training:
DIAMOND: American Financial & Automotive Services
PLATINUM: NCM Associates
GOLD: DealerStrong
19) Compliance Training:
DIAMOND: American Financial & Automotive Services
PLATINUM: Automotive Compliance Education
GOLD: United Development Systems (a Brown & Brown Company)
20) Service Training:
DIAMOND: DealerPRO
PLATINUM: American Financial & Automotive Services
GOLD: Cardone Group
21) Service Retention:
DIAMOND: Maximus Auto Group
PLATINUM: SAVY
GOLD: Helion Technologies
22) Customer Retention:
DIAMOND: APC
PLATINUM: Strategic DX
GOLD: Maximus Auto Group
23) F&I Products:
DIAMOND: RoadVantage
PLATINUM: National Auto Care
GOLD: CNA National
GOLD: ECP Inc.
24a) Appearance Protection (Chemical):
DIAMOND: ECP Inc.
PLATINUM: Portfolio
GOLD: CalTex Protective Coatings
24b) Appearance Protection (Dent & Ding):
DIAMOND: Nobilis/Dent Zone
PLATINUM: Sonsio Vehicle Protection (formerly Dent Wizard)
25) Service Contracts:
DIAMOND: CNA National
PLATINUM: AUL Corp.
GOLD: GSFSGroup
26) Service Contracts Reinsurance:
DIAMOND: Portfolio
PLATINUM: CNA National
GOLD: iA American Warranty Group
27) DOWC
DIAMOND: DOWC
PLATINUM: Protective Asset Protection
GOLD: RoadVantage
28) F&I Desking Software:
DIAMOND: Dealertrack
PLATINUM: Reynolds & Reynolds
GOLD: CDK Global
29) F&I Technology:
DIAMOND: StoneEagle
PLATINUM: The Impact Group
GOLD: Axiom
30) CRM:
DIAMOND: ProMax
PLATINUM: Reynolds & Reynolds
GOLD: ELead1One
31) DMS:
DIAMOND: Dealertrack
PLATINUM: Reynolds & Reynolds
GOLD: CDK Global
32) Data Mining:
DIAMOND: Dealer Wizard
PLATINUM: ELead1One
GOLD: Dominion Dealer Solutions
33) Reporting Systems
DIAMOND: StoneEagle
PLATINUM: AutoMate
GOLD: MaximTrak/Route One
34) Online Auction:
DIAMOND: Manheim
PLATINUM: Ally SmartAuction
GOLD: eBayMotors
35) Traditional Auction:
DIAMOND: Manheim
PLATINUM: ADESA
GOLD: America’s Auto Auction
36) Prime Captive Finance Company:
DIAMOND: Honda Financial
PLATINUM: GM Financial
GOLD: Toyota Financial Services
37) Prime Non-Captive Finance Company:
DIAMOND: Ally
PLATINUM: Wells Fargo
GOLD: Chase
38) Subprime Finance Company:
DIAMOND: Regional Acceptance
PLATINUM: Capital One
GOLD: Credit Acceptance
39) Biweekly Payments:
DIAMOND: US Equity Advantage
PLATINUM: PriorityPay Plus
GOLD: SMART Payment Plan
40) F&I Financing:
DIAMOND: Line\5
PLATINUM: PayLink
GOLD: Universal Lenders
41) Video Messaging:
DIAMOND: CoVideo
PLATINUM: Digital Air Strike
GOLD: truvideo
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