auto dealer in black and red logo
MenuMENU
SearchSEARCH

Bob Haeffner Joins APCO Holdings, LLC as Chief Financial Officer

Haeffner comes to APCO with significant financial executive experience in consulting and the automotive sector.

May 2, 2022
Bob Haeffner Joins APCO Holdings, LLC as Chief Financial Officer

Haeffner comes to APCO with significant financial executive experience in consulting and the automotive sector. 

IMAGE: APCO Holdings

2 min to read


NORCROSS, Ga.— APCO Holdings, LLC, a leading provider and administrator of automotive F&I products and home to the EasyCare and GWC Warranty brands, announced today that Bob Haeffner has joined the company as Chief Financial Officer. 

Haeffner has nearly 30 years of financial and accounting experience and a deep understanding of the automotive retail industry. He brings a wealth of industry experience in accelerating growth and raising capital, strategic business planning, mergers and acquisitions, and corporate governance. His understanding of F&I provider economics and competitive dynamics will be crucial to increase APCO's momentum and drive strong business fundamentals.

"Bob is a proven finance leader who brings a unique combination of strategic and capital allocation discipline, F&I and automotive knowledge, and experience driving operational transformation," said Scot Eisenfelder, CEO of APCO Holdings. "We were very thorough in our search to find someone with the knowledge to guide our continued growth. I look forward to partnering with Bob as we continue to execute our bold strategy to accelerate innovation and achieve our goal of continued long-term revenue growth and profitability for our partners."

Haeffner comes to APCO with significant financial executive experience in consulting and the automotive sector. He started his career with Deloitte and KPMG before joining JM Family Enterprises, where he spent over 18 years in progressive roles before being named Vice President and Chief Financial Officer of JM&A Group in 2010. Most recently, he served as Vice President and CFO of Southeastern Toyota Distributors, LLC. He received his master's degree in business administration from the University of Miami and his bachelor's in economics and management from Trinity College in Deerfield, Ill.

"It is extremely exciting to join a company that has been phenomenally successful and has the potential for significant growth for many years to come," said Haeffner. "I am confident that with the executive team's commitment to strategic planning and execution, we will be able to use APCO's current industry-leading position as a springboard for continued evolution. I look forward to working as part of this dynamic team."

More Fixed Ops

Graphic showing “Fix It Forward Winner” with a white SUV, open hood, and tools, representing a program that provides vehicle repairs to those in need.
Fixed Opsby StaffMarch 27, 2026

Fix It Forward Program Helps Man Regain Mobility

Albuquerque consumer who suffered a life-changing injury regains the use of his vehicle after Fiesta Volkswagen's service team shared his story with DOWC Cares.

Read More →
Graphic announcing partnership between ASE Connects and Worldpac to support technician pipeline development and strengthen connections between industry and education programs.
Fixed Opsby StaffMarch 23, 2026

ASE Connects Partners With Worldpac to Build Technician Numbers

The collaboration is intended to help auto dealerships, automakers and after-market shops further develop the technician pipeline.

Read More →
Photo of Michelin tire on Mercedes car
Fixed Opsby Hannah MitchellMarch 19, 2026

Not as Tickled With Tires

U.S. consumers are finding less satisfaction with the rubber that meets their roads, though their loyalty to tire brands has lately inched up.

Read More →
Ad Loading...
Fixed Opsby Hannah MitchellFebruary 20, 2026

Auto Recalls Sank Last Year

2025 Sedgwick data indicate that the number of vehicles affected fell to its lowest point in more than a decade.

Read More →
Technician writing on a clipboard in front of a vehicle wheel with ASE Certified logo displayed on the right side.
Fixed Opsby StaffFebruary 18, 2026

ASE Winter Registration Now Open

The deadline to register for the industry standard certification testing is March 31.

Read More →
Fixed Opsby Lauren LawrenceNovember 18, 2025

U.S. Drivers Overdue for Major Services

Data shows dealers have ample opportunity ahead of the holiday travel season.

Read More →
Ad Loading...
Industryby StaffNovember 11, 2025

Auto Dealers Losing Service Customers

Study finds that though overall service drive revenue is up, loyalty is eroding

Read More →
Fixed Opsby Hannah MitchellNovember 4, 2025

Jeeps Can Catch Fire

Hundreds of thousands recalled, some for second time, to address battery flaw

Read More →
Fixed Opsby Hannah MitchellOctober 24, 2025

Ford Doubles Down on Backup Cameras

Automaker, in the middle of a big recall over the devices, offers 15-year warranty

Read More →
Ad Loading...
Fixed Opsby Hannah MitchellOctober 22, 2025

Fords Recalled Due to Fires

Wide range of models affected by engine flaw

Read More →