Dealer Image Pro/Rapid Recon Integration Improves Time to Market for Dealer Reconditioned Cars

Dealer Image Pro, a provider of professional photo, video and interactive, 360-degree software for automotive dealerships, said it's integrated its Photo Assistant and Autoport software with Rapid Recon’s reconditioning workflow software to improve the time to market for automotive dealership reconditioned vehicles. 

With Rapid Reco now displayed on the Photo Assistant and Autoport inventory dashboard, dealership sales teams can see the status of their used vehicles in real time to quickly identify the stage of the reconditioning process that a specific vehicle is in and whether it's ready for photographing. Once photos are ready, Dealer Image Pro provides mutual dealers with their inventory photo feeds directly to Rapid Recon, which makes it more convenient for dealership staff to verify that the photos have been published on the dealership website’s vehicle detail page.  

As dealers understand that a vehicle with no photos on the vehicle detail page will attract zero clicks and ultimately few leads, Dealer Image Pro’s integration with Rapid Recon helps dealers easily reference the stage of a used vehicle’s reconditioning process in order for in-house photographers to streamline the photos and merchandizing of that vehicle. Additionally, if a dealership already has the Rapid Recon software plug-in installed on a Google Chrome browser, the Vehicle Identification Numbers of vehicles undergoing reconditioning can be identified from the Autoport inventory dashboard to then locate the specific vehicle directly on Rapid Recon’s desktop website.  

"In this fast-paced world, swiftly uploading photos and videos to vehicles has become more critical than it's ever been,” said Bridget Townsend, vice president of product development, Rapid Recon. “We're excited to be working with Dealer Image Pro in an effort to provide mutual customers the optics they need for improving this process.”  

Louis Norman, Dealer Image Pro director of operations, added, “We continue to see dealers wait a couple days to get their inventory photos and videos loaded onto their website’s (vehicle detail page), which is why this integration with Rapid Recon was a no-brainer for us. We have made it easier for our mutual clients to hold everyone accountable, from the trade walk to the fron line, to make sure no car is left behind.”