Four Auto Cos. Unite to Become US Auto Supply
Combines Over 200 years of experience as Collision Services, Auto Body Toolmart, I/D/E/A and Sid Savage become unified brand.

US Auto Supply plans to ofer updates to its more than 20,000 product offerings.
IMAGE: US Auto Supply
Collision Services, Auto Body Toolmart, I/D/E/A and Sid Savage have combined as US Auto Supply, setting a new legacy in the automotive supply sector. Stemming from their roots with former parent company Whitewater Brands, the move harnesses over two centuries of combined expertise among the four brands to provide automotive supplies and solutions to automotive repair companies, dealerships and hobbyists nationwide.
With its roots as a catalog and online retailer under the four brands, US Auto Supply has unveiled its newly designed one-stop online platform, delivering a wider array of products and services through a streamlined shopping experience. US Auto Supply's customer base can expect a deeper level of expertise and product knowledge from one united and growing team that is constantly monitoring the marketplace to deliver the best value, exemplifying the company's mission to partner with customers through innovation, quality and service.
"We see this rebranding as not just a change in name but a renewed commitment to our vendors, customers and the automotive industry," said US Auto Supply President Joel Marica. "Our individual brands have stood alone for many years as category leaders, and by unifying as US Auto Supply, we are bringing together the best of each to create a single entity that is more than the sum of its parts. This rebrand signals a new era for us, and we couldn't be more thrilled to embark on this journey alongside our valued partners and customers."
Encompassing products across diverse automotive categories, including parts handling, equipment, repair tools (glass, aluminum, steel, plastic); painting and refinishing; customizable marketing and promotional items; selling and advertising tools; and front-office administration and workflow, US Auto Supply's product mix is geared toward the same goal: improving efficiency, productivity, profitability and employee and customer experience of its clientele.
In addition to over 20,000 current product offerings, US Auto Supply has immediate plans to offer updates on current best-selling products, with improved delivery options and competitive price points to show its commitment to a growing customer base and establish its position as the go-to industry partner to collision and mechanical repair shops, dealerships, restoration businesses, DIY enthusiasts and hobbyists.
Learn more at www.usautosupply.com.
More Dealer Ops

Ladies and Gentlemen, This Is a Dealership: Why the Fundamentals Still Decide Who Wins
A teaching moment by a legendary football coach happens to apply perfectly in the auto retail space. Learn what it is and how to use it to your store’s advantage.
Read More →
Timing the Market Can Hurt Long-Term Program Performance
For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.
Read More →
Dealer Ads and the FTC
The agency has made it clear in recent enforcement actions and warnings, in auto retail and other industries, that advertised prices must include all nonoptional costs to the consumer.
Read More →
Used Autos Supply Dwindles
The March shopping surge, despite high prices, cut into inventory by the most since the thick of the pandemic, Cox Automotive analysts calculated.
Read More →
Managing Risk Effectively Through Changing Times
The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.
Read More →
Survey Reveals What Won't Fix What's Breaking Car Sales
AutoPayPlus says extra-long auto loans are trapping consumers and threatening the dealer trade-in cycle, and that the industry is leveraging the wrong tools to combat high MSRPs.
Read More →
IA American Appoints Two Execs
Senior vice presidents of the company's agent and dealer channels chosen to support general agents and help auto dealers with sales and performance.
Read More →
Cox Automotive Acquires Inspection Firm
Full ownership of Alliance Inspection Management, or AiM, meant to unlock growth for Manheim inspection capabilities
Read More →
Assurant Expands Partnership With Holman
Extended collaboration delivers training, products and performance development to 30 newly acquired Holman dealerships
Read More →
Franchises, Throughput Down in First Half
A handful of states see franchise growth through June, while EV sales per store boost overall business in U.S.
Read More →