auto dealer in black and red logo
MenuMENU
SearchSEARCH

Seat Belt Reminders Could Grow

NHTSA wants front, rear passenger signals in new passenger vehicles.

August 22, 2023
Seat Belt Reminders Could Grow

The NHTSA estimates the rule would prevent more than 100 traffic deaths a year and some 300 injuries.

IMAGE: Pexels/freestocks.org

2 min to read


U.S. traffic safety regulators have proposed more seat belt reminder systems in new passenger vehicles.

The proposed National Highway Traffic Safety Administration rule would require automakers to install the reminder signals for front and rear passenger seats in vehicles of 10,000 pounds gross weight and lighter. The signals are currently required only for the driver’s seat, though the rule would also enhance those.

A visual signal after the car is started and lasting 60 seconds and an audio-visual signal while it’s operating and lasting 30 seconds would alert the driver of unbuckled rear seat belts, much longer than current driver signals last - about 10 seconds. In the front, audio-visual signals would engage until the driver and passenger seat belts are buckled.

The NHTSA says automakers could adjust frequency and volume of the signals for effectiveness and owners’ satisfaction.

The division of the U.S. Department of Transportation estimates the rule, if adopted, would prevent more than 100 traffic deaths a year and some 300 injuries. It said seat belt use is up from a decade ago but that rear seat belt use is lower than that in front seats. It said buckling up cuts risk of fatality in the rear by 55% in passenger cars and by 74% in light trucks and vans.

NHTSA Acting Administrator Ann Carlson said in a press release that half of the nearly 43,000 people who died in auto crashes in 2021 were unbuckled.

The NHTSA will take public comment about the proposed rule for 60 days.

LEARN MORE: New Crash Test Reveals Small Pickups' Weakness

More Dealer Ops

Closeup of white car's headlight, front end
Dealer Opsby Hannah MitchellApril 17, 2026

Used Autos Supply Dwindles

The March shopping surge, despite high prices, cut into inventory by the most since the thick of the pandemic, Cox Automotive analysts calculated.

Read More →
hands making protective frame over red car, Risk Reality Check, Be Proactive, Auto Dealer Today logo
DigitalApril 1, 2026

Managing Risk Effectively Through Changing Times

The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.

Read More →
Car key, stacks of coins, and a paper car cutout with AutoPayPlus logo, representing auto financing, loan terms, and vehicle affordability trends.
Dealer Opsby StaffMarch 31, 2026

Survey Reveals What Won't Fix What's Breaking Car Sales

AutoPayPlus says extra-long auto loans are trapping consumers and threatening the dealer trade-in cycle, and that the industry is leveraging the wrong tools to combat high MSRPs.

Read More →
Ad Loading...
Headshots of two male executives
Dealer Opsby StaffMarch 24, 2026

IA American Appoints Two Execs

Senior vice presidents of the company's agent and dealer channels chosen to support general agents and help auto dealers with sales and performance.

Read More →
Dealer Opsby StaffSeptember 8, 2025

Cox Automotive Acquires Inspection Firm

Full ownership of Alliance Inspection Management, or AiM, meant to unlock growth for Manheim inspection capabilities

Read More →
Dealer Opsby StaffAugust 26, 2025

Assurant Expands Partnership With Holman

Extended collaboration delivers training, products and performance development to 30 newly acquired Holman dealerships

Read More →
Ad Loading...
Dealer Opsby Hannah MitchellAugust 26, 2025

Franchises, Throughput Down in First Half

A handful of states see franchise growth through June, while EV sales per store boost overall business in U.S.

Read More →
SalesAugust 25, 2025

How to Build a High-Performance Sales and F&I Team

Performance and profits start with people chosen and led the right way.

Read More →
Dealer Opsby Hannah MitchellAugust 19, 2025

Buy-Sells Up in Q2

Kerrigan metrics show there’s plenty of demand, though many sellers are waiting to pull the trigger.

Read More →
Ad Loading...
Graphic for July 15, 2025 webinar “Driving Directions to Your Secure Auto Destination,” listing vehicle theft, vandalism, insurance losses, and other security risks with a laptop meeting image.
Dealer Opsby StaffAugust 14, 2025

Webinar Gives Driving Directions for Vehicle Security

Free on-demand session shares solutions for securing vehicle storage and parking facilities.

Read More →