Seat Belt Reminders Could Grow
NHTSA wants front, rear passenger signals in new passenger vehicles.

The NHTSA estimates the rule would prevent more than 100 traffic deaths a year and some 300 injuries.
IMAGE: Pexels/freestocks.org
U.S. traffic safety regulators have proposed more seat belt reminder systems in new passenger vehicles.
The proposed National Highway Traffic Safety Administration rule would require automakers to install the reminder signals for front and rear passenger seats in vehicles of 10,000 pounds gross weight and lighter. The signals are currently required only for the driver’s seat, though the rule would also enhance those.
A visual signal after the car is started and lasting 60 seconds and an audio-visual signal while it’s operating and lasting 30 seconds would alert the driver of unbuckled rear seat belts, much longer than current driver signals last - about 10 seconds. In the front, audio-visual signals would engage until the driver and passenger seat belts are buckled.
The NHTSA says automakers could adjust frequency and volume of the signals for effectiveness and owners’ satisfaction.
The division of the U.S. Department of Transportation estimates the rule, if adopted, would prevent more than 100 traffic deaths a year and some 300 injuries. It said seat belt use is up from a decade ago but that rear seat belt use is lower than that in front seats. It said buckling up cuts risk of fatality in the rear by 55% in passenger cars and by 74% in light trucks and vans.
NHTSA Acting Administrator Ann Carlson said in a press release that half of the nearly 43,000 people who died in auto crashes in 2021 were unbuckled.
The NHTSA will take public comment about the proposed rule for 60 days.
More Dealer Ops

Ladies and Gentlemen, This Is a Dealership: Why the Fundamentals Still Decide Who Wins
A teaching moment by a legendary football coach happens to apply perfectly in the auto retail space. Learn what it is and how to use it to your store’s advantage.
Read More →
Timing the Market Can Hurt Long-Term Program Performance
For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.
Read More →
Dealer Ads and the FTC
The agency has made it clear in recent enforcement actions and warnings, in auto retail and other industries, that advertised prices must include all nonoptional costs to the consumer.
Read More →
Used Autos Supply Dwindles
The March shopping surge, despite high prices, cut into inventory by the most since the thick of the pandemic, Cox Automotive analysts calculated.
Read More →
Managing Risk Effectively Through Changing Times
The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.
Read More →
Survey Reveals What Won't Fix What's Breaking Car Sales
AutoPayPlus says extra-long auto loans are trapping consumers and threatening the dealer trade-in cycle, and that the industry is leveraging the wrong tools to combat high MSRPs.
Read More →
IA American Appoints Two Execs
Senior vice presidents of the company's agent and dealer channels chosen to support general agents and help auto dealers with sales and performance.
Read More →
Cox Automotive Acquires Inspection Firm
Full ownership of Alliance Inspection Management, or AiM, meant to unlock growth for Manheim inspection capabilities
Read More →
Assurant Expands Partnership With Holman
Extended collaboration delivers training, products and performance development to 30 newly acquired Holman dealerships
Read More →
Franchises, Throughput Down in First Half
A handful of states see franchise growth through June, while EV sales per store boost overall business in U.S.
Read More →