Informativ Unveils Mobile App to Prevent ID Fraud

Informativ, a provider of credit-focused lead enrichment, credit report and compliance solutions to automotive dealers, lenders, and other end markets, released a new mobile application to give dealers more control over their compliance process by placing it in the palm of their hands.

The app is powered by Informativ’s Dealer Safeguard compliance technology. Informativ says it's the only platform serving the automotive industry providing a proactive, consistent and enforceable compliance process complementing and enhancing a dealership’s current sales process while ensuring it meets obligations of the Federal Trade Commission's Safeguards rule for administrative and physical compliance.

“Dealers are really under the gun when it comes to compliance,” said Doug Fusco, founder of Dealer Safeguard Solutions (now Informativ). “Our mobile app breaks the bad habit of capturing and storing a customer’s private information on an employee’s personal device, while still offering the speed and convenience of a mobile device. The app also reduces and simplifies time at the desk and ensures all deals are compliant and every dealership is protected.”

The app also enables a fast way to check for identity fraud which, according to a recent Experian study, grew more than 22% in 2023. It includes an easy way for dealers to scan a customer’s driver’s license and verify it against more than 250 barcode formats from every state. To date, the company said the technology has detected 33% more instances of fraud resulting in more than $100M in savings for dealers and lenders.

Dealers attending NADA in Las Vegas can meet with the Informativ team and see the app in action at booth 4721W. It's available for download in the Apple and Google Play stores.

Top dealers will also share how Informativ’s technology enables them to control their credit, compliance, and sales process during an NADA Live Stage presentation at 2 p.m. on Feb. 2 on the NADA Live Stage.