auto dealer in black and red logo
MenuMENU
SearchSEARCH

Consumers Still Wary of Driverless Tech

But AAA survey found that many are interested in semiautonomous features.

March 14, 2024
Consumers Still Wary of Driverless Tech

AAA said the results show automakers must keep developing the technologies to reach performance consistency.

IMAGE: Pexels/Alessandro Avilės

1 min to read


Safety concerns about driverless vehicles haven’t subsided and are fueled in part by recent accidents involving the cars, according to a newly released study.

AAA research shows 66% of U.S. drivers have fear about fully autonomous vehicles, and another 25% expressed uncertainty about them. That’s after fears peaked at 68% last year after topping out at 55% in 2022. The percentage of those who trust the technology was flat at 9% after coming in around 15% the previous two years.

At the same time, survey respondents indicate interest in semiautonomous driving technology. Sixty-five percent said they’re interested in reverse automatic emergency braking, or AEB, in their next vehicle, while 63% expressed interest in automatic emergency braking, and 62% in lane-keeping assistance.

AAA said the results show that automakers must keep developing the technologies to reach performance consistency in order to assuage consumer fears.

Consumers beliefs in one direction or the other don’t always reflect test results of the technology, it pointed out. AAA said most survey respondents indicate they believe AEB would stop a vehicle from hitting an obstacle in the front or back, but AAA research recently found the systems avoided collisions in just one in 40 reverse-direction tests involving a crossing vehicle and 10 of 20 tests involving a child behind the vehicle.

DIG DEEPER: Ratings Show Partial-Automated-Driving Weakness

More Fixed Ops

Graphic announcing partnership between ASE Connects and Worldpac to support technician pipeline development and strengthen connections between industry and education programs.
Fixed Opsby StaffMarch 23, 2026

ASE Connects Partners With Worldpac to Build Technician Numbers

The collaboration is intended to help auto dealerships, automakers and after-market shops further develop the technician pipeline.

Read More →
Photo of Michelin tire on Mercedes car
Fixed Opsby Hannah MitchellMarch 19, 2026

Not as Tickled With Tires

U.S. consumers are finding less satisfaction with the rubber that meets their roads, though their loyalty to tire brands has lately inched up.

Read More →
Fixed Opsby Hannah MitchellFebruary 20, 2026

Auto Recalls Sank Last Year

2025 Sedgwick data indicate that the number of vehicles affected fell to its lowest point in more than a decade.

Read More →
Ad Loading...
Technician writing on a clipboard in front of a vehicle wheel with ASE Certified logo displayed on the right side.
Fixed Opsby StaffFebruary 18, 2026

ASE Winter Registration Now Open

The deadline to register for the industry standard certification testing is March 31.

Read More →
Fixed Opsby Lauren LawrenceNovember 18, 2025

U.S. Drivers Overdue for Major Services

Data shows dealers have ample opportunity ahead of the holiday travel season.

Read More →
Industryby StaffNovember 11, 2025

Auto Dealers Losing Service Customers

Study finds that though overall service drive revenue is up, loyalty is eroding

Read More →
Ad Loading...
Fixed Opsby Hannah MitchellNovember 4, 2025

Jeeps Can Catch Fire

Hundreds of thousands recalled, some for second time, to address battery flaw

Read More →
Fixed Opsby Hannah MitchellOctober 24, 2025

Ford Doubles Down on Backup Cameras

Automaker, in the middle of a big recall over the devices, offers 15-year warranty

Read More →
Fixed Opsby Hannah MitchellOctober 22, 2025

Fords Recalled Due to Fires

Wide range of models affected by engine flaw

Read More →
Ad Loading...
Fixed Opsby StaffOctober 10, 2025

Golden Anniversary of AAA Service Program

Auto dealers can join its network of repair providers with the AAA seal of approval.

Read More →