CarNow, a digital retailing company in the automotive industry, said it joined the Amazon Web Services Partner Network as a software partner. The network is a global community of partners that leverage programs, expertise and resources to build, market and sell customer offerings. CarNow says membership enables it to provide technology to streamline automotive dealership operations and facilitate seamless transactions between dealers and clients.

The company said its participation in the network also gives it the ability to further boost productivity, build differentiated experiences, and innovate its technology faster using the network's generative artificial intelligence tools. It will initially focus on creating an enhanced customer experience, using machine learning to optimize business operations for clients, and helping customers increase productivity.

“There’s an accelerating need for technologies that can help businesses streamline their operations, perform more efficiently, and improve the overall customer experience while boosting the bottom line,” said Chelsea Beerse, CarNow vice president of applications. “The number of companies that claim to be able to deliver high-value technology solutions has proliferated at a breakneck pace. AWS created its partner network to ease the process of finding a trusted technology partner.”

CarNow joins a global network of 100,000 partners from more than 150 countries working with the network to provide innovative solutions, solve technical challenges, win deals, and deliver value to mutual customers.

From an operational perspective, CarNow provides automotive dealers access to data on shopper preferences and behaviors to help them achieve brand goals and strategies. Its technology integrates with existing dealer management and customer relationship management systems and desking tools. It says generative AI algorithms provide the ability to explore and analyze large amounts of complex data in new ways, providing insights from data trends and patterns that people wouldn't be able to process.

The company says its inclusion in the Amazon network gives dealerships access to technologies that can boost a customer-centric approach and drive their bottom lines.