Motorcycle Safety Board to Advise Transportation Officials
NHTSA appoints new body as U.S. motorcyclist deaths increase.

U.S. motorcycle deaths increased 2% last year to 6,342 while overall traffic fatalities fell for the second year in a row.
Pexels/Djordje Petrovic
Motorcycle fatalities are rising, according to traffic statistics, and a federal transportation agency has appointed an advisory body to guide it on motorcycle safety issues.
The National Highway Traffic Safety Administration established the Motorcyclist Advisory Council after data showed U.S. motorcycle deaths increased 2% last year to 6,342 while overall traffic fatalities fell two years in a row.
The 13-member advisory council includes members of motorcyclist groups, road engineers, researchers, road-safety groups, and state transportation agencies. It will advise the NHTSA, the secretary of transportation and the Federal Highway Administration on motorcycle-specific transportation issues, including safety, road design, and intelligent transportation system technology.
“This council will help improve motorcycle safety by bringing together riders and transportation safety professionals to advance solutions,” said NHTSA Deputy Administrator Sophie Shulman. “We are committed to reducing motorcycle fatalities and making our roads safer for riders, and these 13 individuals will guide us in crafting new policies and strategies to save lives.”
DIG DEEPER: Small SUVs Not the Best on Some Crash Avoidance
More Industry

Toyota Financial Services Adds to HQ
The subsidiary says the new Texas facility is designed to foster collaboration and innovation with the aim of future growth.
Read More →
Four-Figure Loan Payments on the Rise
A LendingTree analysis found that location, age and credit score play a role in the rising amount of auto loan borrowers who make monthly payments of $1,000 or more.
Read More →
Dealer Debrief: New-Vehicle Sales Update
In this week's debrief, host Lauren Lawrence discusses the state of new-vehicle sales.
Read More →
Color Your Ride
The first vehicles by startup automaker Slate will come with the option of a medley of wraps in five colors familiar from your childhood.
Read More →
China Leads Global EV Sales
Globally, electric-vehicle sales are continuing their upward trajectory, buoyed by Chinese exports, as the North American region continues to lag behind.
Read More →
How Defection Data is Bridging the Dealership Conversion Gap
Lead volume is flat, cross-shopping is up and brand loyalty is in retreat. As confident sales teams keep losing buyers they thought they had, daily industry sales data is showing dealers exactly where their funnel is breaking and how to fix it without buying a single new lead.
Read More →
Optimized Charging Could Reduce Costs
According to an Alliance for Automotive Innovation analysis, optimized EV charging could cut costs for drivers and improve grid infrastructure - potential adoption incentives.
Read More →
June Automotive Boon?
A forecast for this month’s new-vehicle sales tells a familiar 2026 story: Year-over-year comparisons must be made in light of last year’s aberrations.
Read More →
Safety Improvements Save Lives
Over the past 30 years, automakers have made many safety tweaks to their vehicles. An insurance industry testing group says that's largely thanks to its crash-worthiness program and that prevented fatalities are the clear result.
Read More →
Indiana Dealership Changes Hands
The Chicago-area CDJR store has been in business for nearly 70 years and is now part of a fast-growing automotive group spread across six states.
Read More →
