auto dealer in black and red logo
MenuMENU
SearchSEARCH

Traffic Fatalities Keep Falling

First-half 2024 data should deaths down despite people driving more miles.

September 5, 2024
Traffic Fatalities Keep Falling

The deaths decrease follows a surge in traffic fatalities during the Covid pandemic.

Credit:

Pexels/Pixabay

2 min to read


In a bit of good news this week, traffic fatalities fell in the first six months of the year, marking the ninth consecutive quarter of death declines.

The National Highway Traffic Safety Administration, a division of the U.S. transportation department, estimates that 18,720 died in crashes on the road, down 3% year-over-year, and that fatalities fell in the first and second quarters.

The positive trend came despite the fact that miles traveled inched up by just under 1%, for a fatality rate of 1.17 deaths for every 100 million vehicle miles traveled, down from 1.21 a year earlier.

“Reversing the rise in roadway deaths has been a top priority for this Department, so we’re encouraged to see continued reductions in traffic fatalities—yet the overall proportions of this issue remain at crisis levels and there is much more work to do,” U.S. Transportation Secretary Pete Buttigieg said in a press release on the statistics.

The deaths decrease follows a surge in traffic fatalities during the Covid pandemic. In response, the department instituted a requirement that new passenger cars and light trucks come with automatic emergency braking by 2029. The NHTSA said that it and the Federal Motor Carrier Safety Administration aim to establish a companion requirement for heavy vehicles, estimating that it would prevent more than 19,000 crashes and save more than 150 lives each year.

DIG DEEPER: Time Changes Affect Traffic Deaths

 

More Industry

gray background with white text that says Dealer Debrief 03/25/2026 with Lauren Lawrence. picture of a white woman (Lauren) with red hair
Industryby Lauren LawrenceMarch 25, 2026

Dealer Debrief: Safety, Supply & Partnership

In this week's Dealer Debrief, host Lauren Lawrence covers a new safety assessment, current inventory issues, and a new payables process for dealerships.

Read More →
chart denoting a downward trend with a picture of a red electric vehicle and the Auto Dealer Today logo
Industryby Lauren LawrenceMarch 19, 2026

2026 EV Sales Start Slow

Most U.S. automakers have experienced a decline in electric-vehicle sales as global and North American sales numbers have dropped year-over-year, according to Benchmark Mineral Intelligence.

Read More →
Auto Dealer Today Dealer Debrief 03/17/2026 with Lauren Lawrence
Industryby Lauren LawrenceMarch 17, 2026

Dealer Debrief: Exports, Acquisitions & More

In this week's Dealer Debrief, host Lauren Lawrence covers the top automotive exporter for 2025, a Tennessee dealership acquisition, and leadership changes for software and service provider KPA.

Read More →
Ad Loading...
red Mazda headlight/bumper, Raising the standard, Auto Dealer Today logo in white
Industryby Lauren LawrenceMarch 13, 2026

Mazda Tops in New Safety Assessment

Consumer Reports’ new Safety Verdict ranks vehicles based on federal safety standards, as well as features it believes should be available to all consumers, such as blind-spot warnings.

Read More →
Photo of a parked Jeep Recon with a mountain peak in the background
Industryby Hannah MitchellMarch 13, 2026

February Auto Supply Out of Balance

Automakers and dealers have in some cases overstocked lower-demand tiers, though they demonstrated pricing discipline, according to Cox Automotive, which sees the need for greater inventory balance.

Read More →
headshot of Lauren Lawrence with Auto Dealer Today logo, Dealer Debrief, and date March 10, 2026
Industryby Lauren LawrenceMarch 10, 2026

Dealer Debrief: Robots, Insurance Churn & More

In this week's Dealer Debrief, host Lauren Lawrence covers AI-enhanced robots, auto insurance churn, and transparent dealership pricing.

Read More →
Ad Loading...
aerial view of BMW Spartangburg, South Carolina plant
Industryby Lauren LawrenceMarch 6, 2026

BMW Tops U.S. Exports

In 2025 over 400,000 BMW X models were assembled at the BMW plant in Spartanburg, S.C., which is the automaker’s only U.S.-based manufacturing factory.

Read More →
Industryby StaffMarch 6, 2026

Explore the 12 Rules for an F&I Life at EFI

EFI 2026 will take place April 13–15 at The Cosmopolitan Las Vegas.

Read More →
Industryby StaffMarch 6, 2026

Tennessee Toyota Store Sells

Lithia Motors picked up the dealership to add to its fast-growing stable of U.S. franchises as the Toyota brand remains coveted among retailers.

Read More →
Ad Loading...
Industryby Hannah MitchellMarch 2, 2026

Meet the Editor: Hannah Mitchell

A longtime newspaper journalist, Bobit Dealer Group's editor was raised on news back in the South. Now she brings that news-hound ethic to our four auto retail magazines.

Read More →