Telematics Apps Produce Traffic-Safety Riches
IIHS researchers using new store of data in effort to reduce crashes.

The new store of information can allow researchers to focus their attention on fine details, including particular stretches of roadway or even single intersections to assess safety features.
Pexels/Maksim Goncharenok
Vehicle and traffic safety research stands to reap valuable data from driving applications some drivers agree to use for insurance purposes.
The telematics data can fill gaps that older safety research leaves behind, says the Insurance Institute for Highway Safety, which has relied on the longtime methods to arrive at its conclusions.
Data is collected either through the driver’s cellphone or a tag connected to the vehicle. IIHS said the data its researchers use is aggregated for driver privacy.
The so-called safe-driving apps, which collect data on every drive from door to door, reveal details such as driver fatigue and distraction that other methods can’t, said Eric Teoh, the nonprofit group’s statistical services director.
Added to police reports, insurance claims information and other techniques, such as roadside observing, naturalistic studies and driver surveys, the app data can provide a much fuller picture of driving conditions and patterns, Teoh said.
Their major limitations for now are their relative newness and use by only some drivers who agree to the information gathering to lower insurance premiums.
“That means telematics can’t tell us much about longer-term trends yet, and the data probably include a greater percentage of careful drivers than the population as a whole,” Teoh said.
The new store of information can allow researchers to focus their attention on fine details, including particular stretches of roadway or even single intersections to test effectiveness of new traffic-safety features.
One of several new IIHS studies will use data from the telematics apps to determine the effect of a 2019 Arizona ban on drivers physically using a mobile device behind the wheel.
More Digital

Cox Automotive Tool to Streamline Dealership Workflows
The new Navigator offering is designed to work for dealers across the company's technology solutions for time savings and more.
Read More →
DAS Technology Earns Multiple Industry Honors
The company's Power AI Search was recognized for automotive artificial intelligence as .
Read More →
Reduce Fragmentation, Connect Customer Data
Automotive dealerships have the opportunity to reach more consumers by putting their customer data into a unified system, according to a new report.
Read More →
Dealer Debrief: Service Tech Recognition
In this week's debrief, host Lauren Lawrence covers a change to Automotive Service Professionals Month, a dealership acquisition, and a new Lexus rooftop!
Read More →
Dealer Debrief: Manufacturing Meets Demand
In this week's debrief, host Lauren Lawrence covers shifting strategies in the U.S. auto industry and how they reflect the current consumer demand.
Read More →
Trust of Autonomous Cars Not Automatic
A poll of U.S. consumers finds more awareness of the technology but no movement when it comes to relying on it for transportation.
Read More →
Dealer Debrief: New Technician Credential & Vehicles for Change
In this week's debrief, host Lauren Lawrence covers a new ADAS technician credential that is in the works and a partnership between NADA and Vehicles for Change.
Read More →
Dealer Debrief: Dealer's Choice Awards
In this week's debrief, host Lauren Lawrence covers reinsurance, IIHS safety picks, and voting for the 2026 Dealers' Choice Awards.
Read More →
JD Power Launches F&I Performance, ID Verification Tools
The resources are the first two offerings by the company's new Dealer Solutions division, which is being led by auto industry veteran Doug Betts.
Read More →
Advanced Safety Features Make a Difference
GM says research shows such technologies have made real inroads in reducing the rate of U.S. collisions as it aims for crash-free roads.
Read More →