auto dealer in black and red logo
MenuMENU
SearchSEARCH

Coaching Your People

Rick Boudreau - Coaching is dependent upon having willing employees who want to overcome problems and develop their abilities...

Rick Boudreau
Rick BoudreauDirector of Service Training
Read Rick's Posts
August 15, 2006
3 min to read


Coaching is about keeping people on track, catching them doing something right, maintaining their self-confidence and leading by example. The most important step in coaching people is getting them to understand the need for improvement. Without that, there is very little likelihood of any permanent change in the employee.

Coaching should take place only after an individual understands clearly what the performance problem is and what’s expected of them. Good coaches never wait for performance issues to become big problems. They respond firmly with early intervention using a positive, solutions-oriented approach.

Ad Loading...

The good coach constantly works to give constructive, specific feedback, either positive or negative, as close as possible to the time the behavior was observed.
Coaching sends the message to all employees that their contribution is valued and that you are dedicated to their development. Coaching is dependent upon having willing employees who want to overcome problems and develop their abilities. Recognize and encourage progress, not perfection. The key always, is to address unacceptable performance before it develops into a pattern of behavior.

Recognition:

Study after study has demonstrated that recognition and acknowledgement ranks high in return for the job people do day after day. The simpler and more direct the recognition, the better.

People want to be recognized for doing something well. This validates their self-esteem and their confidence in doing a good job. Make your recognition specific. Just saying, “you did a good job” doesn’t really say much. Tell them why.

Getting the best out of people and helping them to achieve their full potential is a product of how they are treated, inspired and challenged.

Ad Loading...

Poor Performance:

You must have a sound knowledge of the work process involved. Don’t just tell an employee you want them to improve, show them how. The job of improving poor performance is always a challenge, and it is the responsibility of the manager to properly train or re-train employees to ensure everyone is contributing toward the shared objective.

If you don’t act immediately to correct unacceptable behavior, you are sending the message that poor performance is acceptable. When individuals are not held accountable for their performance and behavior, it has a measurable de-motivating effect on all the other employees.

There is only one thing worse than a trained employee who quits, and that is the untrained employee who stays.

To address poor performance, a good manager will identify what barriers or skills are lacking in the employee that prevents him from doing the job effectively. (e.g. is the amount of work they perform during the workday in question?) When an employee is not performing up to standard, clarify your expectations and develop an action plan that targets improvement.

Ad Loading...

Criticism:

The purpose of your criticism is to gain the employee’s agreement to change. People who agree to change, even grudgingly, are more likely to do so than those who are told they must. To accomplish this, discuss the improvement you would like to see.

Constructive criticism is issue-focused, information-specific and is always based on observation. You can turn behavior or performance problems into positive, motivational experiences by using constructive criticism.

Tell your employee what situation must be changed, why the change must be made and how they should go about it. Make improvement your goal.

Good luck!

Subscribe to Our Newsletter

More Dealer Ops

Dealer Opsby StaffSeptember 8, 2025

Cox Automotive Acquires Inspection Firm

Full ownership of Alliance Inspection Management, or AiM, meant to unlock growth for Manheim inspection capabilities

Read More →
Dealer Opsby StaffAugust 26, 2025

Assurant Expands Partnership With Holman

Extended collaboration delivers training, products and performance development to 30 newly acquired Holman dealerships

Read More →
Dealer Opsby Hannah MitchellAugust 26, 2025

Franchises, Throughput Down in First Half

A handful of states see franchise growth through June, while EV sales per store boost overall business in U.S.

Read More →
Ad Loading...
SalesAugust 25, 2025

How to Build a High-Performance Sales and F&I Team

Performance and profits start with people chosen and led the right way.

Read More →
Dealer Opsby Hannah MitchellAugust 19, 2025

Buy-Sells Up in Q2

Kerrigan metrics show there’s plenty of demand, though many sellers are waiting to pull the trigger.

Read More →
Graphic for July 15, 2025 webinar “Driving Directions to Your Secure Auto Destination,” listing vehicle theft, vandalism, insurance losses, and other security risks with a laptop meeting image.
Dealer Opsby StaffAugust 14, 2025

Webinar Gives Driving Directions for Vehicle Security

Free on-demand session shares solutions for securing vehicle storage and parking facilities.

Read More →
Ad Loading...
Dealer Opsby Hannah MitchellAugust 7, 2025

Own Your Missteps

We all mess up from time to time, but it’s how we address the mistakes that really matters.

Read More →
Jennifer Rappaport, CEO of EFG Companies, stands in a conference room wearing a bright pink suit, with the EFG logo visible on the wall behind her.
Dealer Opsby StaffAugust 1, 2025

Top Questions From Dealers Reflect State of Industry

EFG Cos. says challenging times demand sound counsel during second half of 2025.

Read More →
Dealer Opsby StaffJune 18, 2025

TSD Mobility, Canopy Connect Partner to Ease Insurance Verification

The new integration is intended to bring streamlined functionality to rental agents and dealerships.

Read More →
Ad Loading...
F&Iby StaffApril 2, 2025

DOWC Powers the Future of F&I for NESNA

Company is providing a fully integrated F&I administration model to Nissan Extended Services North America’s dealer network.

Read More →