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In 2015, more dealers will use conversion pages, marketing automation and exit intent technology to drive sales and reduce their ad spend.
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The auto industry and the finance companies that fuel it have yet to mount a proper response to the CFPB's threats and actions.
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For the first time, representatives of companies honored in the annual Dealers’ Choice Awards were invited to accept their awards in person at Industry Summit.
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The art of selling additional cash down payments takes on added importance during the holiday season.
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As predicted, November brought big book drops to used-vehicle inventories nationwide. Special finance guru lays out a plan for beating the winter blues, moving the metal and planning for success in 2015.
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Early experiments with social media have left many dealers wondering whether they should continue to invest time and money in the platform and how to quantify the return on investment.
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Lujack Honda’s Greg Rietz gets in early, stays late and follows through on his promises to customers.
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Challenging yourself to rethink every phase of your operation can yield actionable results — and more efficient accounting.
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Are your investments working for you? Dealers who fail to test automated systems risk losing precious capital.
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Dealers who insist on higher production must be sure they aren't pressuring their F&I professionals into cutting corners.
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