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The magazine’s founder waves goodbye to his brainchild, but not to his readers and fans. Also get the scoop on the Special Finance guru’s new company.
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“I just love helping people buy cars,” Eckert said of his position at the Chevrolet, Buick and Cadillac dealership.
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The magazine’s from-the-trenches columnist offers a few insights on how to get the most out of your customer communications.
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Technology insider says no dealership should be without a CRM tool — that’s unless your operation closes 100 percent of its customers on the first try.
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The magazine's legal expert takes a look at a recent case involving what his lawyer buddies call "common law fraud," and explains why promises made by salespeople can be a tricky affair.
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The magazine's tech expert identifies three keys to driving sales through social media in 2013.
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It's the best time of the year for special finance- that's if you've planned appropriately. If you haven't, the SF guru provides a checklist you'll need to get your operation primed for tax season.
Read More →Harper Auto Square has always lived off of its reputation. So, when it needed to get its good name online, it installed a process for collecting reviews that its sales staffers are motivated to follow.
Read More →'Momentum' is the theme of NADA's 2013 convention, where dealers will meet to determine how to build on last year's industrywide gains.
Read More →Dealers open up their social media playbooks, and reveal the dangers and challenges of building and maintaining an online reputation.
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