Articles

Dealer Ops•by David Keller, CPA, CFE•March 11, 2013

Managing By The Numbers

A dealership’s financial statement can reveal exactly how it’s perceived in the community. The magazine’s accounting expert identifies the metrics that tell all.

Digital•by Paul Potratz•March 5, 2013

7 Ways to Reduce Ad Waste

The magazine’s digital marketing expert provides a nice primer for getting your digital ad strategy dialed in.

Dealer Ops•by Paul Chavez•March 1, 2013

Construction Delays

George Grubbs III’s Infiniti dealership is smack in the middle of a major roadwork zone, but he refuses to let the project create detours between him and his customers.

Training•by Daryl K. Tabor•February 26, 2013

Going Unconventional

Daryl Tabor explores some of the unconventional strategies dealers are employing to drive traffic into the showroom.

Dealer Ops•by Tom Hudson•February 26, 2013

Are Car Dealers Racketeers?

The magazine’s legal expert weighs in on a court case involving a consumer’s use of the RICO Act to sue a dealer.

Digital•by Ali Amirrezvani•February 19, 2013

A Moving Target

Ali Amerrizvani offers three critical items a dealer must get right in 2013 to succeed online.

Dealer Ops•by Jim Radogna•February 13, 2013

10 Must-Follow Advertising Guidelines

Jim Radogna offers 10 insights that will help you navigate the sometimes messy business of advertising.

Digital•by Daryl K. Tabor•February 13, 2013

Serving Those Who Serve

Daryl Tabor takes a look at one of the largest and loyal customer demographics in the country, and the dealers who go out of their way to serve them.

Dealer Ops•by Kelly Wadlinger•February 4, 2013

The Hybrid Challenge

Kelly Wadlinger takes a look at the hybrid manager, where the roles of sales and F&I are combined.

Fixed Ops•by Don Reed•February 4, 2013

Supporting Fixed Operations

Don Reed reminds dealers and general managers about the real opportunities that exist for service departments.

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