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Articles

Training•by Greg Wells•February 1, 2013

Selling to Millennials

Younger car buyers are an increasingly important group to reach — if you can reach them at all. Learn how Millennials are forcing dealers to rethink their sales and marketing strategies.

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Dealer Ops•by David Keller, CPA, CFE•February 1, 2013

Cash Flow Is Everything

The magazine’s resident accounting specialist offers a few ideas on how to generate and maintain cash flow. He also issues a couple of warnings to dealers.

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Training•by Harlene Doane•February 1, 2013

Auf Wiedersehen

The Editor says farewell to the magazine, but not to the industry. Get the scoop on ADM's new home and team.

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Dealer Ops•by Tom Hudson•January 23, 2013

California to BHPH Dealers: “Get Lost.”

The magazine’s legal expert explains why California’s attack on buy-here, pay-here dealers was unwarranted and unneeded.

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Digital•by Paul Potratz•January 23, 2013

Facebook Marketing 101

Marketing experts takes a look at Facebook, and provides a primer for brand building on the social media site.

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Dealer Ops•by David Keller, CPA, CFE•January 17, 2013

Thoughts on Managing Inventories

CPA David Keller examines why dealers and managers need to make inventory management a top priority if they want to maximize sales opportunities and minimize write-offs and write-downs.

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Digital•by Daryl K. Tabor•January 15, 2013

Reaching the Summit

Get the story from Auto Dealer Monthly’s first-ever CRM Convention, and find out why this new conference is a must-attend in 2013.

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Dealer Ops•by Ali Amirrezvani•January 11, 2013

Focus on Optimizing Your Website for Better Conversion

Ali Amirrezvani uses the magazine's 100th issue to reflect on the last decade of digital marketing in the automotive retail arena.

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Dealer Ops•by Greg Goebel•January 10, 2013

By The Hundreds

Greg Goebel reflects on 100 issues of Auto Dealer Monthly, and recognizes his longstanding team of Harlene Doane and Anna Hildebrandt.

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Dealer Ops•by Mark A. Bross•January 9, 2013

Exercise Caution with Customer Information and Peer-to-Peer Networks

Attorney Mark Bross examines a recent FTC action involving a dealership's inadvertent disclosue of customers' information over a peer-to-peer network and cautions dealers to assess their own information collection practices.

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